NORWALK, Conn., Aug. 22, 2017 /PRNewswire/ -- FOOD AFFAIRS, LLC is the new premiere marketing research company focused on Foodies. Launched by two experienced consumer researchers, Shelley Forrester and Hal Hauser, FOOD AFFAIRS is dedicated to bringing fresh insight to food and beverage marketers, food retailers, and the travel and tourism industry, to help them expand their brands and businesses with Foodies.
Why Foodies? According to Shelley Forrester, co-founder of FOOD AFFAIRS, "Foodies - people who have an inordinate interest in all things food - now represent 34% of American consumers. Foodies are an important revenue source by themselves and their opinions and tastes are also precursors to those of the general population."
FOOD AFFAIRS will offer unique insight that will illuminate how Foodies think, what food experiences they crave at home and away from home, and how this influences their purchasing decisions and behavior.
"Our experience with Foodies suggests that this group has increasingly greater influence and purchasing power, yet the food and travel industries have not adequately responded to this immense shift," explains Hal Hauser, co-founder of FOOD AFFAIRS. "Our multi-client studies and custom research services inform brands and industries trying to attract these consumers – in the home, where they shop and eat, and when they travel."
Forrester and Hauser have been working with the food and travel industries, researching, shopping and cooking with, dining and traveling alongside, and developing insight about Foodies since the word was coined in the early 1980s. Their knowledge and experience touches virtually every food and beverage category, and all aspects of the travel/tourism business.
About FOOD AFFAIRS For every food, beverage, and travel business - mainstream or specialty, product or service, retail or online, serving the at home or away from home Foodie - FOOD AFFAIRS provides the most unique and comprehensive insight available.