Food and Beverage Industry Value Chain in Turkey

Food and Beverage Industry Value Chain in Turkey : Urbanization and Rising Middle Class Income Driving Demand for Processed Food

Feb 11, 2016, 17:04 ET from Reportlinker

NEW YORK, Feb. 11, 2016 /PRNewswire/ -- The highly fragmented structure of the food and beverage distribution market is quite normal, considering the size of the market and its large geographical coverage. However, due to urbanization in the recent years, the market has been becoming more consolidated, especially in large cities and the more urbanized regions of Turkey. This situation creates a bigger market in the food and beverage industry for primary supply to the end users in the value chain. The study focuses on the industry value chain of food and beverage and provides key drivers and restraints, market trends and analysis, distribution channel market structure, and the competitive analysis.

Executive Summary—Key Findings

Turkish food and beverage producers are enhancing and streamlining their production process to satisfy a growing home market with increasing standard of living in the country. The Turkish food and beverage (F&B) Industry production was worth $ billion in 2015.

In 2015, the market value for retail, hotels, restaurants, and cafes (HoReCa) and bazaars was at about $ billion, which is expected to grow due to higher incomes, continued urbanization, and rising tourism.
Turkey with its strong agriculture capabilities can cater to most of the local demand; as a result food imports comprised only % of the total market in 2015.

Turkey is both an important exporter and importer of both agricultural goods and processed food and beverage. In 2015, the country exported about $ billion of agricultural products and $ billion of processed food, and imported agricultural goods worth $ billion and processed food worth $ billion.

The growth of the middle-class population in Turkey will have a positive impact on the HoReCa segment in the cash and carry market.

Growth in e-retailing and convenience stores is expected in the future, while discount stores dominate the market at present.

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