Food and Beverage Packaging Trends in the U.S.: Consumer Viewpoints and Marketer Opportunities

Jul 09, 2012, 09:52 ET from Reportlinker

NEW YORK, July 9, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Food and Beverage Packaging Trends in the U.S.: Consumer Viewpoints and Marketer Opportunities

http://www.reportlinker.com/p0924435/Food-and-Beverage-Packaging-Trends-in-the-US-Consumer-Viewpoints-and-Marketer-Opportunities.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Packaging

Food and Beverage Packaging Trends in the U.S.: Consumer Viewpoints and Marketer Opportunities provides fresh, original and actionable analysis of how key consumer trends intersect with and impact food and beverage packaging. Packaging has increasingly moved beyond basic functionality into value-added features that amp up convenience, product quality and freshness, and eco-friendliness. Based on proprietary Packaged Facts survey data, this report analyzes which packaging attributes and innovations are most valuable to consumers and most likely to influence consumer behavior.

This report provides food manufacturers, marketers and brand managers, and retailers with answers to these key questions:

·         How do key consumer trends of quality, convenience and eco-friendliness impact food and beverage packaging?

·         What's new in food and beverage packaging: examples and illustrations of new products

·         What's next in food and beverage packaging: trend translation tips

·         What are the implications for manufacturers and retailers?

Our analysis treats specific packaging formats and features such as meal/salad kits, flexible pouches, stick packs, steam-in-bags, bio-based bottles, and easy/open-close in the context of market issues and priorities such as eco-consciousness, recycling, over-packaging and packaging reduction/bulk foods, natural/organic/local, healthy eating trends, product freshness, food purity and safety, on-the-go eating trends, purchasing for immediate consumption, and store brands.

From purchase at the shelf through consumption, packaging for food and beverages is evolving to intersect with consumer priorities. Categories and brands have benefited significantly when manufacturers and retailers have aligned packaging innovation with emerging consumer attitudes and trends. To navigate this dynamic environment, manufacturers and retailers must understand what will matter most to consumers and which packaging innovations can deliver benefits that actually impact buying behavior.

Chapter 1: Executive Summary

Introduction

Scope and Methodology

Report Methodology

Role of Packaging for Consumers

Figure 1-1: Percent of Consumers Dissatisfied With Packaging Options Available: By Product Type, 2012

Figure 1-2: Percent of Consumers Who Strongly or Somewhat Agree With Selected Grocery Packaging Statements, 2012

Table 1-1: Summary of Consumer Comments Concerning Dissatisfaction with Packaging for Various Product Types

Chapter 2: Food

Figure 2-1: Grocery Packaging Features That Consumers Consider Especially Important, 2012 (percent of consumers)

Flexible Pouches

Figure 2-2: Percent of Consumers Who Purchased a Grocery Product in a Stand-Up Flexible Pouch in the Last 30 Days, 2012

Figure 2-3: Product Types Purchased in a Stand-Up Flexible Pouch in Last 30 Days, 2012

Figure 2-4: Preference for Stand-Up Pouches Over More Conventional Packaging, 2012 (percent of consumers)

Figure 2-5: Reasons for Preferring Stand-Up Pouches, 2012

Quality

Brand Image

Table 2-1: Relative Importance of Grocery Packaging Features by Demographic Group: Seeing Product Inside Package, Realistic Image of Product, Attractiveness of Design, 2012

Illustration 2-1: Talenti Gelato

Table 2-2: Index for Agreeing a Lot That You Always Look for Brand Name on the Package: By Demographic Group, 2012

Private Label/Store Brands

Figure 2-6: Top Packaged Food Claims in the U.S. Market: By Number of New Product Reports, 2011

Figure 2-7: Percent of Consumers Who Strongly or Somewhat With Selected Statements Related to Store Brands vs. National Brands, 2012

Illustration 2-2: Kroger Before and After PL Packaging

Illustration 2-3: Wegmans Special Blends Grilled Vegetables

Illustration 2-4: Publix Private Label Items

Illustration 2-5: Safeway Waterfront Bistro Frozen Seafood

Illustration 2-6: Dollar General Clover Valley

Battling Private Label

Illustration 2-7: Heinz Ketchup In Pouch

Freshness

Figure 2-8: Percent of Consumers Who Strongly or Somewhat Agree With Selected Statements Related to Product and Ingredient Freshness, 2012

Table 2-3: Indexes for Strongly Valuing Freshness: By Demographic Group, 2012

Illustration 2-8: Kraft Foods Snack 'n Seal package

Illustration 2-9: Safeway & Target 's Resealable Chip Bags

Illustration 2-10: Kraft Fresh Stacks

Figure 2-9: Percent of Consumers Who Strongly or Somewhat Agree With Importance of Resealable Packaging for Frozen Vegetables and Fruits, 2012

Illustration 2-11: Fresh N Tasty Produce Pouch

Figure 2-10: Percent of Consumers Who Strongly or Somewhat Agree With Selected Statements About Quality of Packaged Fruits and Vegetables Compared to Fresh, 2012

Figure 2-11: Percent of Consumers Who Bought Vegetables Within the Last 30 days: By Type, 2012

Table 2-4: Packaging Options That Consumers Consider Best at Preserving the Quality of Vegetables, 2012 (percent of consumers)

Package Type

Figure 2-12: Percent of Consumers Who Bought Vegetables Within the Last 30 days: By Type, 2012

Table 2-5: Packaging Options That Consumers Consider Best at Preserving Quality of Fruit, 2012 (percent of consumers)

Package Type

Local, Natural, Organic

Illustration 2-12: Earthbound Farm Lifestyle Salad Kits

Illustration 2-13: Dole Packaged Salads

Figure 2-13 Percent of Households Who Buy Organic Foods and Beverages: By Type, 2011

Figure 2-14: Percent of Shoppers Who Buy Organic Foods and Beverages: By Grocery Chain, 2011

Illustration 2-14: Stemilt Growers Organic Cherries

Purity/Safety

Figure 2-15: Percent Agreeing That Food Safety Is Major Concern When Buying Fresh Meat, Poultry or Seafood, 2011

Illustration 2-15: Permazip Flair Flexible Packaging

The Taste of Freshness

Illustration 2-16: Freschetta Simply…Inspired Pizza

Illustration 2-17: Kraft Fresh Take

The Taste of Healthy

Illustration 2-18: Garlic Jim's gluten-free pizza

Regulatory Climate

Retail Perspective

Grocery Chains Make Over Produce and Fresh Food Departments

Whole Foods Promotes Healthy Eating

Recent Examples of Pushing the Envelope

Where Does Opportunity Remain?

Trend Translation Tips

Convenience

Figure 2-16: Percent of Consumers Who Avoid Buying Product Types Because These Are Over-Packaged or Over-Priced Because of Packaging, 2012

Figure 2-17: Convenience-Oriented Product Types or Forms Often Used, 2012 (percent of consumers)

Easy Open, Easy Close

Illustration 2-19: Sprout Organic Baby Food

Illustration 2-20: Duerr's Jam With Orbit™ Closure

On The Go, Ready To Eat

Convenience Features Appeal to Different Demographics

Table 2-6: Relative Importance of Selected Convenience-Oriented Grocery Packaging Features: By Demographic Group, 2012

Lunch Made Easier

Illustration 2-21: Oscar Mayer Sandwich Combos

Illustration 2-22: Heinz Snap Pots

Soup to Go

Illustration 2-23: Campbell's Go! Soup Microwavable Pouches

Easier Snacking

Illustration 2-24 : Danimals Crush Cups

Illustration 2-25: Crunch Pak Single-Serve Dipperz

Illustration 2-26: Dole Fruit Crisps

Condiments Innovation

Illustration 2-27: Heinz "Dip And Squeeze" Ketchup Single-Serve Packet

Making Healthier Eating Easier

Illustration 2-28: Buddy Fruits

Illustration 2-29: Naturipe Farms Berry Quick Snacks

Illustration 2-30: Earthbound Farm New Products

Illustration 2-31 : Just Add Product Range

Illustration 2-32: Ocean Mist Farms Season & Steam Microwavable Artichoke Pack

Illustration 2-33: Quaker Real Medleys

Consumer Attitudes, Convenience and Health

Table 2-7: Product Types or Forms Often Used: By Health and Well-Being Segments, 2011

Packaging Meal Solutions

Illustration 2-34: P.F. Chang's Home Menu

Steam in-Bag Cooking

Figure 2-18: Percent Who Strongly or Somewhat Agree That Steamable Microwaveable Pouch for Frozen Vegetables Is an Important Product Benefit, 2012

Illustration 2-35: Steam in Bag Frozen Meals

Illustration 2-36: Heinz Pasta Pouch

Illustration 2-37: Time-Wise Bowl Pouch

Value Added Functionality

Illustration 2-38: Sargento Fridge Pack

Illustration 2-38: Bookbinder Soups in Glass Jars

Illustration 2-39: Orville Redenbacher's Microwave Popcorn Pop Up Bowl

Retail Perspective

More Fresh Foods in Non-Grocers

Walmart Great for You Icon

Recent Examples of Pushing the Envelope

Illustration 2-40: Heinz Beanzawave USB-powered Mini Microwave

Where Does Opportunity Remain?

Trend Translation Tips

Eco-Consciousness

Consumers and Eco-Consciousness

Figure 2-19: Percent of Consumers Who "Agree a Lot" or "Agree a Little" With Selected Statements Related to Environmental Issues, 2011

Figure 2-20: Percent of Consumers Who Have Consciously Purchased Grocery Products With Packaging That's Better for The Environment Within the Last 30 days, 2012

Figure 2-21: Categories in Which Grocery Products Are Purchased with Packaging That's Better for the Environment, 2012 (percent of consumers)

Natural, Organic Products Should Be More Eco-Friendly

Figure 2-22: Percent of Consumers Who "Agree a Lot" or "Agree a Little" That Natural/Organic Products Should Have More Environmentally Friendly Packaging, 2012

Certain Demographics Seek Out Eco-Friendly Packaging

Table 2-8: Relative Indexes for Strong Agreement With Selected Environmental Statements: By Demographic Group, 2012

Less Packaging

Illustration 2-41 : Cheerios 2 Box Packages

Illustration 2-42: Freschetta Package Reduction

Illustration 2-43: Driscoll's Raspberry Packaging

Package-Free

Figure 2-23: Purchasing or Preparation of Selected Product Types Within the Past 30 Days, 2012 (percent of consumers)

Recycling

Figure 2-24: Percent of Consumers Who "Agree a Lot" or "Agree a Little" With Selected Statements Related to Recycling, 2011

Figure 2-25: Percent of Consumers Who Recycle: By Packaging Type/Material, 2011

Figure 2-26: Percent of Organic Grocery Shoppers Who Recycle: By Packaging Type/Material, 2011

Recycling by Consumer Segment

Food Lifestyle Segmentation System

Retail Shopper Segmentation System

Table 2-9: Product Types or Forms Often Used: By Health and Well-Being Segments, 2011

Making Recycling Easier to Understand

Illustration 2-44: How2Recycle Label

Hard to Recycle Packaging

Illustration 2-45: Yogurt Cup Recycling

Illustration 2-46: Terracycle Pouch Recycling

Regulatory Climate

Plastic Bags

Extended Producer Responsibility

Retail Perspective

Whole Foods

Walmart

Target

Recent Examples of Pushing the Envelope

Plant-Based Packaging

Illustration 2-47: SunChips Compostable Bag

Illustration 2-48: Snyder's of Hanover Renewable Plant-based Packaging

Illustration 2-49: Ingeo PLA Process

Illustration 2-50: Precious Sticksters Renewable Packaging

Illustration 2-51 : Heinz Ketchup in PlantBottles

Recycling Laminate Packaging

Where Does Opportunity Remain?

Trend Translation Tips

Chapter 3: Beverages

Quality

Best Packaging for Juice Quality

Table 3-1: Packaging Options That Consumers Consider Best at Preserving the Quality of Fruit Juice/Drink Products, 2012 (percent of consumers)

Figure 3-1: Fruit Juice/Drink Products Purchased Within The Last 30 Days: By Product Type, 2012

Illustration 3-1: Tropicana Pure Premium

Freshness

Resealable Solution for Cans

Illustration 3-2: Ball Resealable End

Aluminum Bottles

Illustration 3-3: Aluminum Bottles

Figure 3-2: Percent of Consumers Who Strongly or Somewhat Prefer Not to Drink From Certain Package Types, 2012

Sensory Cues for Freshness

Illustration 3-4: Maxwell House Flavor Lock Lid

Brand Image

Illustration 3-5: Pure Pret Sparkling Fresh Juices

Illustration 3-6: Wyman's of Maine Wild Blueberry Juice

Illustration 3-7: Eight O'Clock Coffee

Pouches Not as Popular in Beverages

Illustration 3-8: Slap Frozen Energy Beverage

Private Label

Figure 3-3 Top Packaged Beverage Claims in the U.S. Market: By Number of New Product Reports, 2011

Illustration 3-9: BJ's Berkley & Jensen 100% Colombian Ground Coffee Fres Bag

Illustration 3-10: Smart Sense Loop Energy Drink

Illustration 3-11: Walmart Great Value Chocolate Milk

Illustration 3-12: A&P's America's Choice Beverages

Recent Examples of Pushing the Envelope

Coating Technology to Enhance Quality

Soda in a Spray Can

Illustration 3-13: Turbo Tango

Cardboard Can Reinforces Brand Image

Illustration 3-14: CSWISS Cardboard Can

Where Does Opportunity Remain?

Trend Translation Tips

Convenience

On The Go, Ready To Drink

Figure 3-4: Percent Who Avoid Buying Individually Packaged Beverages Because These Are Over-Packaged or Over-Priced Because of Packaging: By Product Type, 2012 (percent of consumers)

Table 3-2: Selected Items Purchased on Most Recent Grocery Shopping Trip, 2011 (percent of grocery shoppers)

Figure 3-5: Purchase of Single-Serve Beverages for Immediate Consumption on Most Recent Grocery Shopping Trip: By Age Group, 2011 (percent of grocery shoppers)

Illustration 3-15: Pocket Size Coke

Illustration 3-16: Siggi's Single-Serve Yogurts

Illustration 3-17: Gatorade Prime Pouch

Cans More Portable Than Glass

Illustration 3-18: Hiball Energy Drinks

Convenience With a K

Illustration 3-19: Folger's Gourmet Selections K-Cups

Surge in Stick Packs

Illustration 3-20: Starbucks Via Ready Brew

Illustration 3-21: Moo Magic, MojoMilk

Customization

Illustration 3-22: Mio Liquid Water Enhancer

Illustration 3-23: Flavrz Drink Mix

Making Healthier Easier to Drink

Illustration 3-24: Drinkable Fruit Beverages

Illustration 3-25: V8 V-Fusion

Easier for Kids

Illustration 3-26: Tummytickler Children's Drinks

Easy Smoothies

Illustration 3-27: Dole Shakers

Illustration 3-28: Edy's Smoothies & Shakes

Retail Perspective

Recent Examples of Pushing the Envelope

Convenient Alcoholic Drinks

Illustration 3-29: Stacked Wines

Illustration 3-30: Vino Solo

Illustration 3-31: Malibu Cocktails Collection

Where Does Opportunity Remain?

Trend Translation Tips

Eco-Consciousness

Less Packaging

Illustration 3-32: PepsiCo's Aquafina Eco-Fina Bottle

Illustration 3-33: Nestlé Waters Eco-Shape Bottle

Illustration 3-34: Giant Eagle's Eco-Light Bottle

Figure 3-6: Percent of Consumers Who Buy Bottled Water, 2012

Figure 3-7: Concerns Over Lighter-weight Plastic Packaging for Bottled Water, 2012 (percent of consumers)

Recycling

Figure 3-8: Percent of Consumers Who Recycle: By Packaging Type/Material, 2011

Illustration 3-35: PepsiCo Dream Machine

Illustration 3-36: Honest Tea "The Great Recycle" Program

Eco-Friendly Tetra Paks

Illustration 3-37: CalNaturale Tetra Paks

Regulatory Climate

Retail Perspective

Recent Examples of Pushing the Envelope

Bio-based Bottles

Coca-Cola PlantBottle

Illustration 3-38: Dasani & Odwalla Plant Bottle

Pepsi Plant-based Bottle

Illustration 3-39: Pepsi Plant-based Bottle

Where Does Opportunity Remain?

Trend Translation Tips

To order this report:

Packaging Industry: Food and Beverage Packaging Trends in the U.S.: Consumer Viewpoints and Marketer Opportunities

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