Campaign highlights the importance of voting among youth, people helped by food banks and other groups too often left outside the political process
To view the Social Media Release, click here: http://smr.newswire.ca/en/food-banks-canada/food-banks-canada-boys-and-girls-clubs-of-canada
TORONTO, April 26 /PRNewswire/ - Food Banks Canada, Boys and Girls Clubs of Canada and Meal Exchange have partnered on an innovative campaign to increase voting participation among youth, and among people assisted by food banks. Recent federal election participation has been historically low, and voting among both youth and low income Canadians tends to be lower than average.
With support from the creative minds at Ogilvy Action, the non-partisan campaign builds on a series of messages in a fun yet engaging way in order to capture the attention of voters who have historically been marginalized politically. The campaign is being used by Food Banks Canada, Boys and Girls Clubs of Canada and Meal Exchange to encourage Canadians to vote and have a say in the direction of the country. Materials are available in posters, web banners and e-cards. To access the campaign materials, please visit www.foodbankscanada.ca/election2011.
/NOTE TO EDITORS: Media Assets accompanying this story are available as follows:
SOURCE Food Banks Canada