Food Retail 'Buzzing' About New Adult Ice-Cream Innovation
NRA Show Crowds Blitz Booth with Word of New Category Potential
OWINGS MILLS, Md., May 29, 2019 /PRNewswire/ -- After appearing at last week's National Restaurant Association (NRA) Show, its first major food tradeshow event since starting to gain a distribution foothold in March, Arctic Buzz® alcohol-infused ice cream is exciting food retailers and suppliers for its real potential to establish an entirely new category in the industry.
"I haven't seen anything like it," says Sam Marriott, sales executive of national food-broker network Lakeland Marketing, one of the first independent sales agencies to represent Arctic Buzz as of earlier this month. "The way this product is so rapidly generating interest and even translating into sales is remarkable and it's because, conceptually, and quality-wise, it's so different."
Arctic Buzz uses a revolutionary manufacturing process to, literally, infuse a full shot of liquor into every serving size of its hand-crafted, smooth-as-silk ice cream. The result is the first adult dessert with a clearly detectable balance of sweet, creamy ice cream and unique alcohol flavors.
Swarmed from the start of the NRA show, Arctic Buzz dished out nearly 2,000 samples to a restaurant and convenience-store audience looking for new ideas.
"The adult dessert-and drink-making versatility of Arctic Buzz is very attractive to foodservice operators, in particular, because of the demand for constant menu innovation," says Brett Stram, a sales associate with national food-industry distributor, Performance Food Group (PFG), and another recent Arctic Buzz representative.
"But the new category potential is exciting as well, because retailers can stand out from their competition and build their overall brand value with a one-of-a-kind option like this."
Currently, Arctic Buzz is available in seven flavors, including Chocolate, Vanilla, Raspberry, Cookies & Cream, Birthday Cake, Key Lime Pie and Coconut, all vodka-infused with an ABV of 6% up to 9%. Seasonal flavors include Pumpkin Pie, North Pole Nog and Candy Cane Lane.
Always looking to innovate and, in turn, expand menus and markets, Arctic Buzz is already looking to introduce three new flavors, using different liquors, later this summer. They include Lemon Tequila, Rum Raisin and Bourbon Pecan.
For more information, including sales & marketing contacts, where the product currently has retail placement and more, visit www.ArcticBuzzIceCream.com, or plan to see Arctic Buzz at its next major food tradeshow event, the Texas Restaurant Association Marketplace, in Houston, July 14–15.
About Arctic Buzz Ice Cream: Arctic Buzz uses a revolutionary manufacturing process to combine everyone's two favorite refreshments—ice cream and alcohol—into one amazing culinary treat. While other ice cream makers may sell liquor-inspired "flavors," Arctic Buzz is the only brand to offer consumers ice cream that achieves a 6% to 9% ABV in delicious flavors like Key Lime Pie, Cookies and Cream, Birthday Cake, Coconut, Raspberry and, of course, Chocolate or Vanilla. Currently sold in Texas, Michigan, New Jersey and Maryland, Arctic Buzz Ice Cream has plans for national distribution underway. Learn more at www.ArcticBuzzIceCream.com.
Bruce Pilarczyk
Chief Operations Officer, Arctic Buzz
[email protected]
610-355-8023
SOURCE Arctic Buzz
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