Foodily Unveils Condition-Specific Recipe Search to Support Food Lovers in Maintaining Good Health

SAN MATEO, Calif., Oct. 25, 2011 /PRNewswire/ -- With thousands of support groups for dealing with health conditions on Facebook and elsewhere online, Foodily (www.foodily.com), the social recipe network that lets you compare recipes from across the web and share favorites via Facebook, has introduced new search functionality that allows people to filter recipes by specific medical conditions and share them with their circle.

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Today, people using the Foodily app for Facebook or visiting Foodily can simply type in one of three specific health concerns – "Diabetes," "Gout" and "Gastroesophageal Reflux Disease" (or "GERD") – to easily browse recipes that meet their dietary needs from diverse online resources that range from independent food blogs to major mainstream cooking sites. Then, people using the Foodily app can easily share recipes that meet their dietary restrictions, and follow others with similar medical issues to discover their favorite dish recommendations without ever having to leave Facebook.

"It's tough enough dealing with a health issue as complicated as Diabetes or GERD on a daily basis, but why should that mean that you can't have a range of healthy recipe options at your fingertips? All of us at Foodily are dedicated to encouraging people to be both healthy and happy with the food on their table," said Andrea Cutright, CEO of Foodily. "Moreover, the ability to be social and share recipes on Facebook lets our users tap into their friends and family – as well as others with comparable diet restrictions – for cooking ideas and emotional reinforcement."

Driving healthy, condition-tailored recipes directly to targeted communities, Foodily has also extended their ongoing partnership with the leading health website Healthline (www.healthline.com). While continuing to power the site's recipe search, Foodily is additionally providing Healthline with an exclusive drop-down menu for condition recipe searches that is currently being featured on both Healthline's homepage and related sections of the site.

"We create a rich, condition-focused experience for consumers who are looking for tangible ways to learn about and improve their health," said David Kopp, SVP of Consumer Media for Healthline Networks. "Our healthy recipe search, powered by Foodily, has received a great response from people seeking diet-specific information. We're excited to expand this capability to include their new condition-sensitive search that addresses the unique dietary considerations of diabetes, gout and GERD, and connect caregivers and people with conditions to better health."

This new search advance builds upon Foodily's proprietary nutrition feature which launched a few months ago, to let visitors have more control over their recipe choices. Searching by keywords such as "low-salt" or "high-protein," people can compare content beyond calorie count to look at everything from sugar to saturated fat content, and browse healthy eating search results influenced by their friends. Nutritional content of each recipe across the index is based on USDA standards, weights and measures, creating an equitable method for comparing nutritional values within recipes from varied online sources.

About Foodily:

Foodily makes sharing recipes a social experience and empowers people to make more informed decisions about the foods they eat. Through its comprehensive recipe network, influenced by friends, people can find and share the food they love online. Based in San Mateo, CA, the award-winning Foodily is driven by a team of seasoned, food-passionate search, linguistic and consumer product experts. The company is backed by leading venture capital firm Index Ventures. Visit www.foodily.com and get cooking!

About Healthline:

Healthline Networks is the fastest growing provider of intelligent health information services, enabling 100 million consumers a month to make more confident, informed healthcare decisions. The company's proprietary consumer healthcare taxonomy, the largest of its kind, powers a suite of intelligent health search, content and advertising services. Combining advanced search technology with deep medical expertise, Healthline partners with a network of more than 50 trusted destination sites that include publishers, portals, search engines, employers and health plans. Headquartered in San Francisco and ranked #54 in Deloitte's 2010 Technology Fast 500, Healthline is backed by Aetna, GE/NBC Peacock Fund, Investor Growth Capital, Kaiser Permanente, Reed Elsevier, U.S. News & World Report, and VantagePoint Venture Partners. For more information, visit http://www.healthline.com.

Media Contacts:

For Foodily:
Laura Goldberg, LBG Public Relations
347-683-1859
[email protected]

For Healthline Networks:
Jennifer Conway, Dotted Line Communications
978-463-0289
[email protected]

SOURCE Foodily