NEW YORK, May 23, 2017 /PRNewswire/ -- FoodKick by FreshDirect, the on-demand business that puts fresh at consumers' fingertips with a curated selection of fresh food, alcohol, and essentials, announced today an integrated brand partnership with New Stand, a media platform and chain of boutique convenience stores reimagining what the modern day "newsstand" should be.
The 12-week partnership kicks off today with the launch of Tasty Tuesdays, a weekly in-store giveaway where New Stand customers can explore FoodKick products curated specifically for them. Each week, New Stand will feature a unique product from FoodKick with samplings including Monfefo, Sfoglini, and RISE Brewing Co. products. Customers will be notified about the giveaways every Tuesday via native in-app programming and push notifications. Limited quantities will be distributed at the Union Square, Columbus Circle, and Brookfield Place New Stand stores on a first-come-first-serve basis.
This partnership is bolstered by out-of-home advertising channels, including a FoodKick takeover wrap of the Union Square New Stand doors and a series of video advertisements on the newly launched NYC Ferry service. Additionally, starting next week New Stand will release bi-weekly "Dinner and a Playlist" content featuring a selection of songs to make the most of any FoodKick moment.
"As retailers who both intrinsically understand New York City culture – the partnership with New Stand just made sense. Not only does this execution create new opportunities for FoodKick to reach savvy omni-channel consumers, it also allows New Stand to give back to their loyal customer base," said PJ Oleksak, Senior Vice President, Business Expansion of FreshDirect. "We are thrilled to partner with another industry disruptor to bring curated food experiences to commuters throughout the summer both online and off the subway line."
"FoodKick is the perfect partner for us — they share our values, combining technology with a human touch and putting customer appreciation first. Using New Stand to launch Tasty Tuesdays events and bring exclusive products and deals to consumers was exactly what we had in mind when we set out to reimagine convenience retail. We're thrilled that FoodKick chose us to be part of this endeavor," said Andrew Deitchman, co-founder and CEO of New Stand.
Launched in 2016 by FreshDirect, FoodKick is an on-demand business that caters to the needs of urban dwellers with a curated selection of food, alcohol, and essentials—all delivered in as little as an hour. FoodKick's editorial content is programmed 4x per day to meet peoples' needs in any given moment showcasing what's fresh daily to featured local partners. FreshDirect is a food tech company and the Northeast's leading online fresh food grocer, delivering directly to customers throughout seven states, including the New York City and Philadelphia metropolitan areas, and the District of Columbia. Launched in 2002, FreshDirect is a privately held company headquartered in Long Island City, NY. Wines & Spirits are sold by FreshDirect Wines & Spirits, an independently owned store with NY State License #1277181 found at 620 5th Ave, Brooklyn, NY 11215. For more information, visit www.foodkick.com or www.freshdirect.com.
About New Stand:
Launched in 2015, New Stand is a chain of boutique convenience stores that is reimagining what the modern day "newsstand" should be. More than just a store, New Stand is a media platform, and its hybrid retail and media concept is challenging the retail model and giving new meaning to convenience. New Stand is a response to consumers' changing needs and behaviors, including the way they discover new products and consume media online. The platform offers connected physical and digital spaces for brands to engage with consumers both in-store and throughout their journeys via New Stand's free mobile app. New Stand has become a part of commuters' daily routines by offering a rotating mix of new media, gourmet snacks, choice playlists, quality drinks, affordable art, high fashion, and amusing GIFS and toys. The app is restocked every morning with new content, product announcements and music releases for consumers to discover, and members can use it to check out, cash in on weekly deals, and collect loyalty points to spend in-store. For more information, check out our website at http://www.newstand.com.
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