SOUTHFIELD, Mich., Aug. 22, 2011 /PRNewswire/ -- WXYZ-TV's coverage of Detroit Lions preseason football on Friday, August 19, 2011, from 7:30 p.m. to 11:00 p.m. was #1 with Detroit area viewers! An estimated quarter million people tuned in for the second Lions preseason victory vs. the Cleveland Browns on WXYZ, Channel 7, earning a 9.5 rating/19 share in Households and an 8 rating/29 share in Men 25-54. The game also won the time period in all key demographics. The critical Detroit Tigers vs. Cleveland Indians baseball game, on Fox Sports Detroit, delivered a 7.3 rating/15 share among Households and a 5.4/21 share in Men 25-54. Even head-to-head, from 7:30 p.m. to 10:00 p.m., when game action from both teams was underway, Detroit Lions preseason football beat the Tigers game 8.3 vs. 7.9 in Households and 6.8 vs. 5.8 in Men 25-54.
"We always felt that Detroit was a football town," said WXYZ-TV Vice President and General Manager, Ed Fernandez. "This confirms the passion and excitement that the viewers of Detroit have for Lions Football. We're thrilled to be partners with the Detroit Lions and thankful for the opportunity to be a part of this exciting Detroit Lions season."
WXYZ will broadcast the final Detroit Lions preseason game on Thursday, September 1, at 6:30 p.m. The game will be followed by a special post game show.
WXYZ-TV is part of Scripps Media, Inc., which operates 10 TV stations. The corporate parent, the E.W. Scripps Company (NYSE : SSP ) is a diverse, 131-year old media enterprise with interests in television stations, newspapers, local news and information Web sites, and comics/features syndication. For a full listing of Scripps media companies and their associated Web sites, visit http://www.scripps.com/.