FOOTY & FASHION: ST. LOUIS CITY SC AND SMINO UNVEIL COLLAB STREETWEAR COLLECTION TO SUPPORT THE ST. LOUIS REGION'S TORNADO RELIEF EFFORTS

Limited-edition merch now available online and in CITY SC's team store

ST. LOUIS, Oct. 7, 2025 /PRNewswire/ -- St. Louis CITY SC is partnering with rapper and St. Louis native Smino to launch an exclusive streetwear-inspired merch collection as part of the club's continued support of the St. Louis region's tornado relief efforts. The limited-edition collection includes two shirt designs and two hoodie designs, available in various sizes and ranging in price from $45 - $80. Each piece reflects Smino's anything-but-ordinary style, infused with the shared St. Louis pride that defines both him and CITY SC.

The merch line features products from Zero Fatigue, the American indie hip-hop/neo-soul collective and record label Smino co-founded in 2014, co-designed in partnership with CITY SC.

"Fashion has always been a big part of my life, so I'm grateful to be able to collab with CITY SC for a great cause," said Smino. "It's more than just clothes, it's about representing St. Louis and giving back to the city that raised me."

The new collection is just the latest effort by CITY SC to help the region following the devastating tornadoes that struck St. Louis in May. 100% of net proceeds from the collection will go directly to the Urban League of Metropolitan St. Louis to support tornado relief efforts. By teaming up with Smino, a St. Louis native and global style icon, CITY SC continues its ongoing commitment to supporting and uplifting its community.

"This partnership with Smino represents everything CITY SC stands for: authenticity, creativity, and community," said Matt Sebek, CITY SC Chief Experience Officer. "Together, we're proving that sports can intersect with culture in meaningful ways while also showing up for our city."

The collection is now available at www.stlcitysmino.com and CITY Pavilion, CITY SC's team store (2118 Market St, St. Louis, MO 63103), while supplies last. The first 50 people to purchase an item from the collection at CITY Pavilion will receive a free Smino-designed bandana.

About St. Louis CITY SC

St. Louis CITY SC, one of the few majority female-led ownership groups in all of professional sports, is Major League Soccer's 28th expansion team and plays at Energizer Park, an STLMade 22,500-seat world-class soccer-specific stadium. Energizer Park is part of a new world-class stadium district, which includes a practice facility, team store and team headquarters all within the same 30+ acre urban campus in downtown St. Louis to help further the region's continued growth and revitalization. St. Louis CITY SC's vision is to be an exceptional club and neighbor that brings people together through the power of sports.

About Smino

Christened "one of hip-hop's most refreshing voices" by Pitchfork, Smino is one of the game's most dynamic musical disruptors. Raised in a family of musicians, the rapper, writer, and producer began playing drums in his native St. Louis at an early age. As an adult he moved to Chicago where he was able to release his first two EPs, S!ck S!ck S!ck and blkjuptr. While making his presence known in both Chicago and the music industry, he simultaneously began philanthropy work in his hometown through the Kribmas foundation. Kribmas is dedicated to raising funds for the youth of STL through benefit concerts and other events that support the local community. In 2017, Smino dropped his debut album blkswn — hailed by Rolling Stone as one of the '40 Best Rap Albums of the Year.' Following blkswn was the 2018 release of NØIR which landed on year-end lists from Complex, The Atlantic, REVOLT, and more. Between those critically acclaimed projects, he has generated over half a billion streams and counting in addition to selling out US headline tours in 2017 and 2019. In 2021, Smino released his latest creation, Luv 4 Rent, which boasts singles "90 Proof" [with J. Cole], "Pro Freak [with Doechii & Fatman Scoop], and "Matinee" [with Kal Banx].

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Sharon Okaah
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SOURCE St. Louis CITY SC