For Everything Latino In The Digital World, Hayvas Is The Answer

Dec 02, 2015, 08:00 ET from Samisgroup, Inc.

LOS ANGELES, Dec. 2, 2015 /PRNewswire/ -- Samisgroup, Inc. is proud to introduce Hayvas! "Para todo Latino" translated as "For everything Latino." Hayvas intends to become the leading web-based application for the Latino entertainment and lifestyle destination sector. With intentions to offer the most extensive collection of bilingual, Latino-focused digital media, Hayvas is the first digital media brand to embrace the illustrious, passionate, and powerful essence of Latino culture.

With purchasing power estimated at $1 trillion, Latinos represent the highest population growth of any ethnic group in America, and the youngest average age among all ethnic groups, "it makes no sense for Latino culture to be an afterthought in mainstream media," according to Samisgroup President  & CEO, Asher Hanif. "We intend to use Hayvas to inspire, showcase, and highlight this vibrant community to bring it to the forefront of everyday life for both Spanish and non-Spanish speaking enthusiasts of the Hispanic culture."

"We plan to give talented Latinos a state-of-the-art digital platform to bring their unique take on food, fashion, music and the arts directly to the customers." said the CEO.  Hayvas intends to offer a three-tier subscription plan with price points that consider the individual, family, and one time user.  Samisgroup is actively seeking sources of growth capital and strategic partners to work with the Company in achieving its growth objectives.

About Samisgroup, Inc.

Samisgroup, Inc. is a development stage company founded by a small, but dedicated, group of individuals who have extensive experience building companies that participate in the creative landscape by bridging the gap between technology, culture, artist support, and entertainment. Asher Hanif-CEO, Kevin Potts-COO, James Wenn- CFO, and Mario Proenza-Director of Digital Content have an innovative and game changing plan to launch Hayvas in a manner that they believe to be timely, revolutionary, and life changing.  Para todo latino, Hayvas is the answer and more.

Asher Hanif, President & CEO

As an avid musician and world-class guitar player, Asher is no stranger the power of creativity.  His ingenuity is only matched buy his business acumen.  He is the former CEO and founder of Spyder Link Solutions, an award-winning web marketing company providing e-commerce, website design, custom development, web hosting, and merchant solutions services.  He also launched his own recording studio in 1995 where he pursued innovative ways to bring the talent of other artists to market. He truly embodies premise, culture, and values of the Samisgroup.

Kevin Potts, COO

As a creative and marketing force in the entertainment industry, Kevin Potts founded L-Group, specializing in talent management & music marketing.  He has also worked with artists such as Carlos Santana, Wu-Tang Clan, Puya, Nile Rodgers, Deftones, Rage Against the Machine and various others.

James Wenn, CFO

As the comptroller for a renowned Hollywood talent agency, James Wenn has been instrumental in the financial success of some of Hollywood's elite companies and individuals.  He also finds the time to manage the finances for a commercial production company, real estate developer, and other entrepreneurs. 

Mario Proenza, Director of Digital Content & Marketing

Under the direction of Mr. Proenza, Samisgroup, Inc. has reached new heights within the creative landscape as well as the Latino community. With over 25 years in entertainment, Mario has produced television shows, music specials , variety shows , concerts and festivals.  He has built, nourished, and maintained extensive relationships with major artists in the English and Spanish market while solidifying partnerships with the likes of Sony, Warner, EMI, Universal, and many more companies within the entertainment sector.

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SOURCE Samisgroup, Inc.