For Second Year in a Row, NightCulture Teams Up with Live Nation for Houston IDENTITY Festival on August 11

HOUSTON, May 10, 2012 /PRNewswire/ -- NightCulture Inc. (OTCBB: NGHT) is pleased to announce North America's first and only touring electronic music festival experience, IDENTITY, will return this summer, visiting Houston on Saturday, August 11 at Cynthia Woods Mitchell Pavilion. IDENTITY will kick-off in the afternoon, running through into the night, and will be centered on the venue's central amphitheater stage.

NightCulture Inc. will be co-promoting the Live Nation (NYSE: LYV) produced IDENTITY Festival by lending its considerable resources and experience in the marketing and promotions aspect of this event for second year in row.

"We look forward to utilizing our powerful marketing engine to help make Identity Festival a success once again," notes CEO Michael Long.

IDENTITY's line-up features the most cutting-edge acts in EDM presenting them in some of America's most storied venues, arenas that were long reserved for rock bands.

Sweden's Eric Prydz's legendary Ibiza residencies, European festival smashes and chart-topping hits undoubtedly served as inspiration for his friends and collaborators, Swedish House Mafia. Prydz, despite huge demand, hasn't toured the US since 2007 due to a fear of flying, but with a new album 'Eric Prydz Presents Pryda' (5/22/12) and a unique IDENTITY live show, this was one road trip Prydz couldn't miss.

IDENTITY welcomes back Rockstar Energy Drink as its festival stage sponsor, as well as returning sponsors Emazing Lights and Slurpee. IDENTITY will also again have exclusive playlists on Radio to accompany the festival. New to the IDENTITY Festival this year are TIGI Bedhead and Lifestyle Condoms. Stay tuned for a full description on what to expect from them this year at the IDENTITY Festival.
 
IDENTITY Houston line-up (more TBA):
 
Eric Prydz, Wolfgang Gartner, Nero (DJ Set), Showtek, Doctor P, Arty

About NightCulture Inc.

NightCulture Inc., "Concerts that Change Your Life", is a premier producer of live concerts and events. NightCulture operates in the following markets: Houston, TX, Austin, TX, San Antonio, TX, & Oklahoma City, OK. NightCulture events are primarily in the Electronic Dance Music (EDM) genre. Hundreds of thousands attendees have experienced our events and the number continues to grow with every show. NightCulture Inc. is the first Electronic Music oriented company to ever trade in the public markets. http://www.NightCulture.com

NightCulture Inc. has produced hundreds of concerts featuring world class artists such as: Tiesto, David Guetta, Deadmau5, Skrillex, Armin van Buuren, Benny Benassi, Kaskade, Infected Mushroom, Afrojack, Above & Beyond, Will.i.am from the Black Eyed Peas, Paul van Dyk, Rusko, Axwell & Sebastian Ingrosso from Swedish House Mafia, Ferry Corsten, Calvin Harris, Flux Pavilion, Gareth Emery, Markus Schulz, ATB, Sasha, John Digweed, Cosmic Gate, Pretty Lights, Paul Oakenfold, Calvin Harris, Carl Cox, Pete Tong, Richie Hawtin, Avicii, Bob Sinclar, Boys Noize, Hernan Cattaneo, Wolfgang Gartner, Bonobo, Deep Dish, Erick Morillo plus many many more!

Forward-Looking Statements

Any forward-looking statements, as defined in the Securities Exchange Act of 1934, in this release (often identified by such words as "believes," "expects," "beginning," "intended," "planned") regarding future expectations, objectives, and plans for NightCulture Inc. are based on opinions and estimates of management at the time the statement was made. Various known and unknown factors may cause actual results to be materially different from the expected outcomes. A complete discussion of the risks and uncertainties which may affect NightCulture's business is included in "Risk Factors" in the Company's Current Report on Form 8-K as filed by the Company with the Securities and Exchange Commission. NightCulture Inc. does not, as a matter of policy, update or revise forward-looking statements. Actual results may vary materially.

Kerry Toorcana
[email protected]
832-535-9070

SOURCE NightCulture Inc.