Ford Kicks Off 2010 With 24 Percent Sales Increase, Market Share Gain, Thanks to Product Lineup
DEARBORN, Mich., Feb. 2 /PRNewswire-FirstCall/ --
- Ford, Lincoln and Mercury January sales up 24 percent versus year ago
- Cars up 43 percent, crossovers up 20 percent, SUVs up 8 percent, trucks and vans up 14 percent
- Ford brand sales up 26 percent, Lincoln up 16 percent and Mercury up 6 percent
- Ford’s U.S. market share estimated at 16 percent, up 2 points versus year ago
- Fleet customers are back in the market – and buying Ford; fleet sales more than doubled versus last January’s depressed levels
- Retail sales were 5 percent lower following December’s 18 percent increase
- New products drive Ford’s brand favorability and purchase consideration to record levels
Higher sales for every brand and in every product category propelled Ford to a 24 percent sales increase in January versus a year ago.
Ford cars were up 43 percent, crossovers were up 20 percent, sport utilities were up 8 percent, and trucks and vans were up 14 percent. Among brands, Ford sales were up 26 percent, Lincoln sales were up 16 percent and Mercury sales were up 6 percent.
“Ford’s focus on building products consumers want to buy and love to drive will continue,” said Ken Czubay, Ford vice president, U.S. Marketing Sales and Service. “In 2010, we will give Ford customers even more reasons to Drive One.”
Ford estimates its January U.S. total market share was approximately 16 percent – about 2 percentage points higher than in January 2009. Last year, Ford posted its first full-year U.S. market share increase since 1995.
Plus, every consumer metric about the Ford brand – including favorable opinion, consideration, shopping and intention to buy – ended the year at record levels. Last year, favorable opinion improved 27 percent and intention to buy Ford increased 30 percent.
“People increasingly are discovering that the Ford difference is the strength of our products, particularly our leadership in quality, fuel efficiency, safety, smart technologies and value,” said Czubay.
Among full-line manufacturers, Ford, Lincoln and Mercury vehicles recorded the largest gain in resale values from the 2009 to 2010 model year. The projected resale value of Ford vehicles
increased by more than $1,300 per vehicle. Ford already holds a resale value advantage over its U.S.-based competitors, and it continues closing the gap on key imports with some Ford vehicles already having surpassed competing foreign vehicles.
“Resale value is a key indicator of brand health and an important contributor to the total value equation,” said Czubay. “Fleet managers monitor vehicle operating costs very carefully. They are giving Ford more consideration because of our improving resale values.”
In January, Ford sales to fleet customers more than doubled last January’s depressed levels (up 154 percent) when most fleet owners deferred vehicle purchases due to the credit crunch and uncertain business and economic conditions.
Ford posted gains in every fleet market – commercial, government and rental. On an annual basis, a majority of Ford’s fleet sales are to commercial and government customers where the Ford F-Series truck and Econoline van have long been top sellers. Today, products such as Fusion, Taurus and Escape are popular choices among fleet customers.
Additional Sales Highlights
- Ford Fusion, recently named Motor Trend’s Car of the Year, posted a January sales increase of 49 percent. The Fusion Hybrid recently was named North American Car of the Year. Fusion and Mercury Milan are the most fuel-efficient mid-size sedans in America.
- Ford Taurus sales totaled 3,768, up 121 percent versus a year ago. Since the introduction of the all-new model in August, Taurus sales are nearly double year-ago levels.
- Crossover utilities also posted strong sales increases. In 2009, the Ford brand was the top-selling brand of crossovers in the U.S., led by the Ford Escape. In January, Escape sales were up 29 percent versus a year ago, Edge sales were up 26 percent and Lincoln MKX sales were up 27 percent.
- Ford’s F-Series, America’s best-selling truck for 33 years in a row and best-selling vehicle – car or truck – for 28 years in row, posted a 9 percent increase in January, and Ford Ranger compact pickup sales were up 47 percent. In 2009, F-Series increased its leadership position among full-size pickups with a 4 percentage-point gain in segment share.
- Transit Connect, Ford’s new versatile, fuel-efficient small commercial van, posted January sales of 1,161. The Transit Connect recently was named North American Truck of the Year. Econoline, Ford’s full-size van, saw a sales increase of 5 percent.
Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
About Ford Motor Company
Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.
FORD MOTOR COMPANY JANUARY 2010 U.S. SALES
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January % Year-To-Date %
------- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
Sales By Brand
Ford 99,888 79,322 25.9 99,888 79,322 25.9
Lincoln 7,036 6,091 15.5 7,036 6,091 15.5
Mercury 5,482 5,183 5.8 5,482 5,183 5.8
----- ----- ----- -----
Total Ford, Lincoln
and Mercury 112,406 90,596 24.1 112,406 90,596 24.1
Volvo 4,128 2,910 41.9 4,128 2,910 41.9
----- ----- ----- -----
Total Ford Motor
Company 116,534 93,506 24.6 116,534 93,506 24.6
Ford, Lincoln and Mercury
Sales By Type
Cars 41,050 28,707 43.0 41,050 28,707 43.0
Crossover Utility
Vehicles 24,107 20,147 19.7 24,107 20,147 19.7
Sport Utility Vehicles 7,881 7,283 8.2 7,881 7,283 8.2
Trucks and Vans 39,368 34,459 14.2 39,368 34,459 14.2
------ ------ ------ ------
Total Trucks 71,356 61,889 15.3 71,356 61,889 15.3
------ ------ ------ ------
Total Vehicles 112,406 90,596 24.1 112,406 90,596 24.1
FORD BRAND JANUARY 2010 U.S. SALES
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January % Year-To-Date %
------- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
Focus 10,389 7,769 33.7 10,389 7,769 33.7
Fusion 12,179 8,152 49.4 12,179 8,152 49.4
Taurus 3,768 1,705 121.0 3,768 1,705 121.0
Mustang 4,747 2,944 61.2 4,747 2,944 61.2
Crown Victoria 3,144 1,646 91.0 3,144 1,646 91.0
----- ----- ----- -----
Ford Cars 34,227 22,216 54.1 34,227 22,216 54.1
Escape 10,753 8,360 28.6 10,753 8,360 28.6
Edge 6,243 4,973 25.5 6,243 4,973 25.5
Flex 2,452 2,459 -0.3 2,452 2,459 -0.3
Taurus X 0 879 -100.0 0 879 -100.0
--- --- --- ---
Ford Crossover Utility
Vehicles 19,448 16,671 16.7 19,448 16,671 16.7
Explorer 4,247 3,687 15.2 4,247 3,687 15.2
Expedition 2,598 2,377 9.3 2,598 2,377 9.3
----- ----- ----- -----
Ford Sport Utility
Vehicles 6,845 6,064 12.9 6,845 6,064 12.9
F-Series 27,630 25,237 9.5 27,630 25,237 9.5
Ranger 4,143 2,813 47.3 4,143 2,813 47.3
Econoline/Club Wagon 6,177 5,856 5.5 6,177 5,856 5.5
Transit Connect 1,161 0 NA 1,161 0 NA
Low Cab Forward 7 19 -63.2 7 19 -63.2
Heavy Trucks 250 446 -43.9 250 446 -43.9
--- --- --- ---
Ford Trucks and Vans 39,368 34,371 14.5 39,368 34,371 14.5
------ ------ ------ ------
Ford Brand 99,888 79,322 25.9 99,888 79,322 25.9
LINCOLN BRAND JANUARY 2010 U.S. SALES
-------------------------------------
January % Year-To-Date %
------- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
MKZ 1,340 1,561 -14.2 1,340 1,561 -14.2
MKS 1,280 1,535 -16.6 1,280 1,535 -16.6
Town Car 777 510 52.4 777 510 52.4
MKX 2,198 1,735 26.7 2,198 1,735 26.7
MKT 715 0 NA 715 0 NA
Navigator 726 662 9.7 726 662 9.7
Mark LT 0 88 -100.0 0 88 -100.0
--- --- --- ---
Lincoln Brand 7,036 6,091 15.5 7,036 6,091 15.5
MERCURY BRAND JANUARY 2010 U.S. SALES
-------------------------------------
January % Year-To-Date %
------- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
Milan 1,881 1,678 12.1 1,881 1,678 12.1
Grand Marquis 1,536 725 111.9 1,536 725 111.9
Sable 9 482 -98.1 9 482 -98.1
Mariner 1,746 1,741 0.3 1,746 1,741 0.3
Mountaineer 310 557 -44.3 310 557 -44.3
--- --- --- ---
Mercury Brand 5,482 5,183 5.8 5,482 5,183 5.8
VOLVO BRAND JANUARY 2010 U.S. SALES
-----------------------------------
January % Year-To-Date %
------- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
S40 605 400 51.3 605 400 51.3
V50 153 136 12.5 153 136 12.5
S60 6 275 -97.8 6 275 -97.8
S80 532 473 12.5 532 473 12.5
V70 96 91 5.5 96 91 5.5
XC60 489 0 NA 489 0 NA
XC70 617 470 31.3 617 470 31.3
XC90 833 573 45.4 833 573 45.4
C70 353 272 29.8 353 272 29.8
C30 444 220 101.8 444 220 101.8
--- --- --- ---
Volvo Brand 4,128 2,910 41.9 4,128 2,910 41.9
SOURCE Ford Motor Company
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