Forecast Calls for Fun as Lance® and Snyder's of Hanover® Team Up with Sony Pictures Animation to Support "Cloudy with a Chance of Meatballs 2"

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Jul 03, 2013, 12:42 ET

Lance sandwich crackers and Snyder's of Hanover pretzels launch in-store promotion and digital sweepstakes

CHARLOTTE, N.C., July 3, 2013 /PRNewswire-USNewswire/ -- In Sony Pictures Animation's new movie Cloudy with a Chance of Meatballs 2, inventor Flint Lockwood is back in a delicious new adventure, and Lance® sandwich crackers and Snyder's of Hanover® pretzels are joining in the fun as they launch a promotional campaign in support of the film.

(Photo: http://photos.prnewswire.com/prnh/20130703/DC42577)

In this new animated comedy, Flint discovers that his most infamous machine — which turns water into food — is still operating and is now creating food-animal hybrids – "foodimals!" The film is set to hit theatres September 27.

The Lance® and Snyder's of Hanover® Cloudy with a Chance of Meatballs 2 campaign launched June 19 and will run through the end of July. As part of the campaign, a digital sweepstakes will be promoted on select Lance® sandwich cracker homepacks and Snyder's of Hanover® pretzel packages as well as on in-store displays and header cards. Fans can enter the sweepstakes through the Lance Snacks and Snyder's of Hanover Facebook pages, as well as through a mobile microsite, for a chance to win a grand prize trip for four to the red carpet U.S. premiere of Cloudy with a Chance of Meatballs 2. Entrants will also have a chance to win the first prize — a movie screening for up to 50 people — as well as many second, third and fourth prizes, including movie t-shirts, DVDs and posters.

"The 'Cloudy' movies are great family fun, and we're thrilled to collaborate with Sony Pictures Animation to promote a hilarious film and delicious snacks that everyone will love," said Tom Ingram, Senior Brand Director at Snyder's-Lance.

"We're excited for consumers to join in the adventure as we bring Flint Lockwood and his newest food creations to life in snack aisles and on our Facebook pages," said Bob Gould, Marketing Manager for Snyder's of Hanover® pretzels.

Lance® and Snyder's of Hanover®, part of the Snyder's-Lance family of snack brands, offer an assortment of sandwich cracker and pretzel varieties that the whole family can enjoy. This is the first time that the Snyder's-Lance brands have teamed up with Sony Pictures Animation in connection with the Cloudy with a Chance of Meatballs franchise.

Lance® Sandwich Crackers are available in more than 16 varieties, including new Lance® Xtra Fulls™, which were launched this year to give consumers "more of what they love" for the brand's 100^th anniversary. Each product is made with freshly baked, crispy crackers, real ingredients like freshly ground peanut butter, and contain up to 6 grams of protein. For more information about Lance® Sandwich Crackers and the Lance 100^th anniversary celebrations, visit www.lance.com.

Snyder's of Hanover® offers more than 30 pretzel varieties in different sizes, shapes and flavors. For a searchable list of retailers, visit the Snyder's of Hanover® product locator at http://www.snyderslanceproductlocator.com/snyders.

Cloudy with a Chance of Meatballs 2 picks up where Sony Pictures Animation's 2009 hit comedy left off. Inventor Flint Lockwood's genius is finally being recognized as he's invited by his idol Chester V to join The Live Corp Company, where the best and brightest inventors in the world create technologies for the betterment of mankind. Chester's right-hand-gal – and one of his greatest inventions – is Barb, a highly evolved orangutan with a human brain who is also sassy and likes to wear lipstick. It's always been Flint's dream to be recognized as a great inventor, but everything changes when he discovers that his most infamous machine (which turns water into food) is still operating and is now creating food-animal hybrids – "foodimals!" With the fate of humanity in his hands, Chester sends Flint and his friends on a dangerously delicious mission – to battle hungry tacodiles, shrimpanzees, hippotatomuses, cheespiders and other food creatures to save the world again! Directed by Cody Cameron and Kris Pearn. Screenplay by Erica Rivinoja and John Francis Daley & Jonathan Goldstein. Story by Phil Lord & Christopher Miller and Erica Rivinoja. Inspired by the book Cloudy with a Chance of Meatballs written by Judi Barrett and illustrated by Ron Barrett. Produced by Pam Marsden and Kirk Bodyfelt.

Suggested Tweets

Click to Tweet: Follow @LanceSnacks and @Snyders_Hanover & find out how you can win a trip to see #Cloudy2 this fall! www.cloudy2snyderslance.com/
Click to Tweet: Forecast calls for fun as @LanceSnacks and @Snyders_Hanover join #Cloudy2 for summer sweeps! www.cloudy2snyderslance.com/

About Lance® Sandwich Crackers
Lance is celebrating its 100^th anniversary in 2013 by giving consumers "more of what they love." Lance® sandwich crackers are available in more than 16 varieties, including ToastChee®, Whole Grain, Cracker Creations® and new Xtra Fulls™. Each product is made with freshly baked, crispy crackers, real ingredients like freshly ground peanut butter, and contain up to 6 grams of protein. For more information about Lance® sandwich crackers, visit www.lance.com or the Lance Snacks Facebook page.

About Snyder's of Hanover
For more than 100 years, Americans have enjoyed Snyder's of Hanover® pretzels. With their unique sourdough heritage, Snyder's of Hanover®pretzels today are available across the country in single-serve sizes as well as larger, 10, 12 and even 16-ounce bags perfect for sharing. Today, America's favorite pretzel is available in a wide variety of flavors, recipes and shapes, including traditional hard pretzels, flavored pretzel pieces, sticks, rods, nibblers and even gluten-free options. For more information, visit www.snydersofhanover.com. Or find Snyder's of Hanover on Facebook or Twitter.

About Snyder's Lance
Snyder's-Lance, Inc., (Nasdaq-GS: LNCE) headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. The Company's products include pretzels, sandwich crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio, and Ontario, Canada. Products are sold under the Snyder's of Hanover, Lance, Pretzel Crisps, Krunchers!, Cape Cod, EatSmart Naturals, Jays, Grande, Tom's, Archway, O-Ke-Doke and Stella D'oro brand names along with a number of private label and third party brands. Products are distributed widely through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. LNCE-G

About Sony Pictures Animation
Sony Pictures Animation produces a variety of animated entertainment for audiences around the world. The studio is following its worldwide comedy hits – the 2012 monster hit comedy Hotel Transylvania, the 2011 hybrid live action/animated blockbuster The Smurfs, and the 2009 mouth-watering Cloudy with a Chance of Meatballs – with The Smurfs 2 in July 2013, and Cloudy With A Chance of Meatballs 2 in September 2013. Sony Pictures Animation, in conjunction with Aardman Animations, has produced two critically acclaimed feature films: the CG-animated family comedy Arthur Christmas; and the Academy Award® nominated stop-frame animated high-seas adventure, The Pirates! Band of Misfits. In 2007, Surf's Up also received an Academy Award® nomination for Best Animated Feature Film. The division, whose first feature film Open Season led to a very successful movie franchise, turned 10 in 2012. Sony Pictures Animation is an operating unit of Sony Pictures Digital Productions.