AFFILIATE SUMMIT EAST, NEW YORK, Jul. 31, 2015 /PRNewswire/ -- Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that its Founder and CTO Dave Stewart and Forensiq's Founder and CEO David Sendroff will round out the first day of sessions at the industry conference, Affiliate Summit East in a session titled "Affiliate Marketing 3.0: What's Going Wrong, What's Going Right." Taking place on August 3rd at 2 pm EST, attendees will gain a deep understanding of the affiliate marketing landscape from past to present, explore the pitfalls associated with the industry and learn tips to improve and enhance affiliate marketing programs.
Once labeled the "Wild, Wild West," affiliate marketing had a reputation of being cluttered with fraud, with a lack of transparency and inaccurate data. Over the years great strides have been made with the advancement of new tools available to help affiliate marketers understand the performance of their campaigns in real-time to improve ROI and build advertiser relations. This session will explore modern best practices for affiliate marketers who care about value, looking at how a range of improved tactics can be engaged with the ultimate goal of maximizing returns and growing revenues through their affiliate channel.
In particular, attendees will gather insights on:
- The evolving affiliate marketing landscape and the impact of fraud.
- How to deploy strategies that combat affiliate fraud tactics.
- The advancements and challenges of attribution as it relates to affiliate and advertiser interactions.
- Strategies for targeting consumers based on personalization and high engagement.
Stop by the Meet Market Tables #521 and #522 during Affiliate Summit East to meet the CAKE team.
Forensiq is a fast growing company that has developed and implemented a series of effective solutions to help fight online click, conversion and ad fraud. The firm combines the latest technology plus a dedicated staff of fraud fighters who are obsessed with helping clients stay steps ahead of the bad actors and achieve a better ROI. Forensiq is headquartered in New York City with offices in London and Silicon Valley. The company won three LeadsCouncil LEADER Awards in 2015 plus the 2014 LeadsCouncil LEADER Award for Best-In-Class for Fraud Detection. To learn more visit www.forensiq.com
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in New York, London, India and Sydney, Australia. For more information, visit www.getCAKE.com
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
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SOURCE Accelerize Inc.