Forget "Angry Birds." New Boss-Approved Gaming App Teaches Businesses How To Use Social Media to Outsmart the Competition.

Now employees can invest their online game time learning new marketing strategies to help your company grow

May 10, 2012, 20:25 ET from Borenstein Group, Inc.

FAIRFAX, Va., May 10, 2012 /PRNewswire-iReach/ -- Are your employees wasting time playing unproductive games online? Instead of getting angry at "Angry Birds," now employees can invest their online game time learning new marketing strategies to help your company grow. The Borenstein Group, a Fairfax, Virginia-based digital marketing agency, has just released the first "Boss-Approved" gaming app designed to help employees explore the importance of using Twitter, LinkedIn, Google & Facebook as tools for marketing success. The new FREE app is called "Turtle or Soup. Survival of the Smartest" and is now available on iTunes, Google Play and Facebook.  


Turtle Or Soup is a racing game featuring Roi, the All-American Small Business Turtle and his arch-nemesis, Biggie the Rabbit (the competition). In the game of business, it is Survival of the Smartest. You are either the turtle who outsmarts the competition, or you become your competitor's soup. Which one are you?  The game's mission: win the race along the Washington DC Beltway and beat Big Business using Google, Twitter, Facebook, LinkedIn, and other strategic marketing advice to generate awareness, drive new leads, and improve brand visibility. Do you have what it takes to outsmart the competition?

Gal Borenstein, Borenstein Group's CEO stated, "With mobile, digital and social media dominating how people interact and engage, we wanted to find a fun and educational way to show management and employees how these tools can help businesses grow – from branding, to lead generation to increasing market awareness."   Borenstein Group, a leading creative agency, has recently announced that it is decisively shifting its strategic focus toward digital marketing communications including Mobile, Social and Interactive. Borenstein Group is a certified app developer, now offering Apple & Android-based mobile apps development to make clients' brands experiential and interactive.

To play, download the FREE app "Turtle Or Soup"

Download Apple iPhone and iPad version from iTunes at:

Download Android version from Google Play at:

Like Us on Facebook Fan Page at:

Follow us on Twitter: @TurtleOrSoup  

About Borenstein Group, Creator of "Turtle or Soup" App:

The Borenstein Group is a Fairfax, Virginia-based creative agency for Integrated Digital Marketing Communications. The agency specializes in developing ROI-driven campaigns for small to mid-sized businesses through Digital and Interactive Creative, Strategic Marketing, Branding, Mobile, Social Media & Public Relations services. Founded in 1994 by Mr. Gal S. Borenstein, the agency has been consistently ranked as one of the nation's Top Agencies by Advertising Age and BtoB Magazine.  For more information, visit or contact us at 703-385-8178x25.

Media Contact: Gal Borenstein, Borenstein Group, Inc., 703-385-8178 x28,

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SOURCE Borenstein Group, Inc.