Former Accenture Executive and Analytics Industry Innovator Joins Marketing Productivity Group

NEW YORK, April 27, 2011 /PRNewswire/ -- The Marketing Productivity Group, the innovator in providing 'state-of-the science' analytic solutions to its clients, announced today the addition of Jim Friedman to its management team.  Jim brings thirty years of entrepreneurial and leadership experience to MPG, including successfully starting and selling two leading companies in the marketing analytics space.  Prior to joining MPG, Jim served as Global Executive Director and Chief Strategy Lead for the Marketing Analytics practice of Accenture Marketing Sciences. Previously, Jim was a founding partner at both Marketing Management Analytics and ImmediateFX.

E. Craig Stacey, Ph.D., CEO of MPG, said "We founded MPG to develop and deliver state-of-the-science analytic solutions to address the complexities of today's evolving marketing and media landscapes. While our competitors are still employing marketing science methods from the 1970s, we are leveraging 21st-century techniques to address the complex business issues facing today's marketer. I am thrilled to have Jim Friedman join our team. I don't know of anyone else who has made such an impact on the marketing analytics field over the past thirty years."

As a marketing analytics veteran, Jim saw the need in the marketplace for a new age of measurement.  Jim said, "The marketplace is constantly evolving and creating new challenges as well as opportunities for marketers.  About every 10 years or so, something happens to revolutionize the marketing analytics industry. The introduction of supermarket scanner data in the 1980s led to our development of the marketing mix industry at MMA in the 1990s. The internet enabled the development of continuous marketing measurement at IFX.  Over the past decade, a more mobile consumer and digital media have made it very challenging to measure the return on marketing investment. Now, MPG is shaking up analytics again with its approach to capturing the interdependencies among the online and offline activities of both marketers and consumers. I am excited to be a part of this transformation."

MPG's mission is to make marketing spending more productive. Our team of industry veterans and leading marketing scientists combine state-of-the-science analytics with a customized approach to addressing each client's specific business issues to deliver a full range of marketing analytics solutions. Designed around today's consumers and media and marketing landscapes, MPG's analytic solutions address the interdependencies among marketers' paid, owned, and earned media and consumers' online and offline behaviors.  Learn more about MPG at www.mproductivity.com.

SOURCE The Marketing Productivity Group, Inc.