NEW YORK, June 24, 2015 /PRNewswire/ -- Polar (polar.me), the leading native advertising platform globally premium publishers, today announced that former AdMeld (Google) and MoPub (Twitter) leader Adam Klee has joined the company as Vice President of Publisher Services, responsible for helping premium publishers boost revenue and all client services and support functions of the business.
Polar's technology suite for premium publishers covers all the bases for boosting digital ad revenue, with a focus on native advertising. Polar has uncovered what publishers need to succeed in a modern advertising era and boost revenue from digital properties; The Washington Post, Forbes, Slate, Huffington Post, Conde Nast, News Corp, Viacom, CafeMom, Tribune, and Refinery29 are some of the many premium publishers who work with Polar.
As an early employee at AdMeld, Klee built and scaled the company's global client services practice until their acquisition by Google. He has spent the past 18 years negotiating the unique needs of global media companies as they transition into the digital era. Most recently at MoPub (acquired by Twitter in Sept 2013), he led the exchange analytics practice supporting both publishers and buyers. Previously he worked within publishing, spending time at WebMD, Disney and NBCUniversal.
"Helping publishers successfully grow revenue and navigate a complex ecosystem has been Adam's specialty and this experience proves vital when supporting premium publishers in the new golden age of digital ad revenue," said Kunal Gupta, CEO, Polar. "Adam understands a publisher's view and is a key addition to our executive team as we continue to scale our business and support our customers' needs."
"In my experience, premium publishers look for partners who understand their needs and provide products built to service those needs. Polar's impressive track-record and reputation with premium publishers is a testament to the company's customer-first culture and focus on offering world-class technology solutions," said Klee.
Klee leads Polar's growing New York City office.
Polar provides modern advertising solutions to help premium publishers increase revenue. Working with over 800 publishing sites globally, Polar's technology suite is used by premium publishers to scale their native advertising programs in addition to mediating and optimizing multiple third-party demand sources. Polar Powers Publishers.
Find out more at www.polar.me.