Former Caterpillar Man Launches High-Tech Interior Trim Concept

Jun 14, 2010, 10:39 ET from Just Moulding

RICHMOND, Va., June 14 /PRNewswire/ -- With the building trades struggling to recover from an economic bust, one former Caterpillar construction equipment sales manager has gone solo with his own business, launching a new franchise providing custom home interior moulding with a high-tech edge to the Greater Richmond area.

Pat Duncan, a Richmond entrepreneur, says his decision to open a Just Moulding franchise is the result of some intense homework looking into start-ups with promising growth opportunities.

"This is one home remodeling - - area that is really taking off," says Duncan. "Custom moulding is less expensive than new carpet or paint, but adds more to a home's value. We're very similar to Next Day Blinds -- which carved out a new market in an old industry. We're going to do the same here. We provide a visual 'wow' to our customers' home or business to improve their property value."

Just Moulding offers custom design and installation of interior architectural mouldings such as crowns, chair rails and wainscoting -- -- in homes and commercial facilities, including offices and hotels. The concept is based on a special proprietary system for taking precise measurements. With Just Moulding's unique methods, the majority of cutting and fabrication happens in their state-of-the-art workshops -- they never cut inside a customer's home, minimizing the dust and time involved in the installation.

"We take a very professional, process approach that focuses on providing our services with minimum interruption to the customer," says Duncan. "We are only on-site to install and we do all the 'manufacturing' prior to arrival. This saves the customer time and reduces the amount of inconvenience."

Duncan spent almost 30 years with two Caterpillar dealers in the construction and material handling industries, starting as a management trainee and working his way up the corporate ladder. After exploring several business opportunities, he selected Just Moulding because of its innovative concept and niche in the home services sector.

According to Just Moulding CEO Mark Rubin, more homeowners are choosing to invest in their current home than move elsewhere.

"Consumers are predicted to continue spending money on their homes, and our concept focuses on existing homes, which may be a little older and in need of renovations or some additional personality," he explains.

SOURCE Just Moulding