NEW YORK, July 14, 2015 /PRNewswire/ -- Tracx Inc., the leading social business management platform, today announced the appointment of former CEO of Mojiva, Bennett Theimann, as chief financial officer. Mr. Theimann will lead global finance and operations for the company as it continues to expand operations to deliver continuous innovation to smart enterprises and brands around the world.
"We are at a critical stage in our growth, supporting the ever increasing demand for enterprise-scale social business services worldwide," said Eran Gilad, CEO of Tracx. "Bennett's breadth of finance and operations experience is exactly what we need to take Tracx to the next level of profitability."
Bennett Theimann brings more than 20 years of large company and start-up experience in operations, finance, strategy and mergers and acquisitions. As CFO of Tracx he is responsible for global finance and operations, company expansion as well as analyzing growth opportunities. Prior to joining Tracx, Theimann was CEO of Mojiva Inc, a mobile ad server and display ad network which he restructured and sold in 2014.
Theimann also served in several executive roles, including CFO at the largest digital audio ad network, TargetSpot, Inc., Senior VP and Chief Procurement Officer at Hachette Filipacchi Media, CFO at Cellfish Media, President of Axel Springer Group and General Manager of Gruner+Jahr Publishing, a division of Bertelsmann, Inc. Theimann earned an MBA in Finance and Investments from Baruch College, and an MA in Economics from the University of Paris-IX-Dauphine.
"In this era of globalization and localization, scaling and automating marketing and customer service is paramount to brands and businesses around the globe," said Bennet Theimann, chief financial officer of Tracx. "As the strongest provider of social analytics, scaling insights across marketing, publishing and customer care is a top priority, one that I am delighted to take on in lock-step with the Tracx team."
Tracx is the leading social business management platform empowering enterprises and brands to create, manage, monetize and optimize social interactions throughout the consumer journey. Born smart, our solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually-driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results. More than 450 brands worldwide rely on Tracx to identify and target audiences, improve planning, enhance monitoring and effectively engage consumers. Tracx is headquartered in New York City with offices in Tel Aviv and London. For more information, visit www.tracx.com.