CARBONDALE, Colo., April 21, 2015 /PRNewswire/ -- FASTG8, a digital media company focused on driving ecommerce for the largest brands in the Outdoor and Active Lifestyle marketplaces, has added two highly respected leaders in the industry to its roster. Casey Sheahan and Zohar Ziv both join FASTG8's team, bringing with them unparalleled industry acumen and hands-on experience growing online sales for leading outdoor brands.
"Casey and Zohar have each recently retired from brands at the forefront of the Outdoor Industry, both in terms of overall market share and ecommerce sophistication," says Tyler Moebius, FASTG8 CEO. "Their understanding of the challenges and opportunities that brands in our space face is invaluable to FASTG8 and its partners."
Sheahan stepped down as the CEO of Patagonia in February 2014. Under his leadership, the company tripled its profits and experienced significant growth, in part by leveraging their direct-to-consumer ecommerce channel. Prior to Patagonia, Sheahan held leadership roles at Kelty, Inc., Merrell Footwear, Nike and POWDER Magazine. He currently sits on the Outdoor Industry Association Board.
"FASTG8 is bringing proven technological solutions and thought leadership to the outdoor industry at a time of great opportunity for brands large and small to reach their customers where they're shopping…online," comments Sheahan. "The FASTDASH interface is an innovative technology that makes big data digestible for everyone in an organization. It provides data-driven insights that inform full-funnel marketing strategy.
Ziv retired from Deckers Outdoor Corporation in January, after almost 9 years with the company, where he most recently held the title of COO. He has also served as CFO for Deckers and has over twenty-five years experience in finance and operations, serving in senior level positions with several large and mid size public and private companies. His experience with Deckers exposed him to lifestyle brands such as Teva and Ugg, as well as high performance brands such as Hoka One One.
"More consumers across the globe are buying online every day," says Ziv. "Brands that are reaching their consumers across the web have the greatest growth potential. FASTG8 is on the forefront of this trend, powering brands with digital media execution that fuels direct-to-consumer ecommerce. Joining the team is a unique opportunity to help drive major change in an industry I know and love."