EVANSTON, Ill., Jan. 29, 2019 /PRNewswire/ -- A financial-industry veteran is leading an innovative start-up - Evati, Inc. - to tackle one of America's most pernicious problems: everyday financial stability.
When half of all Americans are living paycheck-to-paycheck with no financial safety net, it endangers the economy and welfare of the entire country. But the issue isn't always driven by a specific level of income — often it's simply the lack of good financial guidance.
That's where Evati comes in. Based in Evanston, IL, CEO Pete Clemson co-founded the start-up in June 2017, completing an initial seed round of $735,000 by the year's end. A successful second round of $550,000, just recently completed, brought the seven-person company's total funding to $1,285,000.
Evati is focused on becoming the country's leading personal-finance app, simplifying savings and investing for an untapped market.
"We're making the process of goal-setting and investing easier for everyone," said Clemson, a former SVP of Client Experience Technology at Charles Schwab, where he ran a team of more than 800 employees and contractors. "Our goal is to help everyday Americans with their own goals, whether it's saving for retirement, a Caribbean vacation or a new house. When they succeed, we succeed."
Clemson has spent more than 25 years working at the intersection of finance and technology. Before Charles Schwab, he played a key role in the optionsXpress Executive Leadership Team and earned his MBA from the Kellogg School of Management at Northwestern University. Over the decades, he's witnessed firsthand how corporate financial institutions' jargon and complex structures can confuse and intimidate customers. With Evati, he aims to change that.
Their app is designed for a smooth user experience, with easy-to-understand language and simple graphs to visualize budgets and savings. Users can transfer funds directly into designated accounts, which Evati then manages and invests in diversified securities portfolios. The Evati team is also progressing steadily with their wide-ranging plan to expand their product and foster partnerships across the financial sector, aiming to be "all things money" for everyday Americans.
"The core of our strategy is doing good," Clemson said. "We have a strong commitment to helping others, which is why, for every new account that's opened and active for at least three months, we're donating one dollar to charity."
In addition, the Evati leaders encourage their employees to volunteer for worthy causes during company time, fostering an altruistic atmosphere among its own members. Most recently, the Evati team adopted a room at a women's shelter sponsored by the YWCA Evanston/North Shore, painting and cleaning the room to create a safe space for mothers and children in need of help.
For more information about Evati, its funding and its charitable efforts, please contact Rob Spalding: 888-382-8475 or firstname.lastname@example.org. For more information regarding this PR, please contact Pete Clemson: 847-485-5727 or email@example.com
Investment advisory services are provided by Evati Advisory Services, LLC, a registered investment advisor. Brokerage services are provided by Tradier Brokerage, Inc., a registered broker/dealer and member FINRA/SIPC. All investments involve risk, including the loss of the principal investment. Investments are not FDIC insured. Past performance does not guarantee future results.
SOURCE Evati, Inc.