Former Chicago Bulls Behavioral Scientist Launching World's First Social Gratitude™ Platform

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Nov 22, 2024, 06:30 ET

CHICAGO, Nov. 22, 2024 /PRNewswire/ -- Kevin Brilliant left his dream job with the Chicago Bulls in 2022 to create what he envisions as the next phase after social media. Following his own mental health journey in 2019 - and after hearing countless stories and reading numerous reports about the rising mental health crisis - Brilliant was inspired to create a positive alternative to social media leveraging his near-decade of experience as a behavioral scientist in Sports Marketing. He launched Take The Win™, a platform for celebrating daily wins with your closest community, free from the toxicity of chasing likes and followers.

The Win Wall(TM) tracker is a feature that embodies Take The Win's(TM) mission to create a culture of Social Gratitude(TM) where every win is recognized and celebrated.

Designed for those inspired by sport, a personalized locker room becomes the home base for users to navigate to various features in the app, available to download on Apple devices in December 2024.

“One Day, One Play, One Win at a Time(TM)” is a key message Take The Win(TM) offers users to emphasize that even the smallest steps are instrumental to progress.

Designed in partnership with award-winning agencies Paper Crowns and Ars Futura, the Take The Win™ platform helps those inspired by sport build better habits by focusing on goals, gratitude, and gamification. With a personalized locker room that feels like home, users can navigate to their Win Wall™ tracker to set goals and celebrate accomplishments with friends and family.

In the wake of King James' "Y'all take care." announcement - that he's taking a break from social media - TTW's™ upcoming launch is arriving at an opportune moment in time.

"The Take The Win™ platform makes achieving your goals easy, personal, and fun. Think of it as your favorite locker room, wherever you go. It's a place to focus on what matters most, One Day, One Play, One Win at a Time™," says Brilliant.

Current investors and founding team members of the company include Taylor Jenkins, Head Coach of the Memphis Grizzlies, Sarah Spain, award-winning journalist, and a cadre of former and current employees from throughout the professional and college sports landscape.

Take The Win™, the world's first Social Gratitude™ platform, will be available for download on the Apple Store in December 2024.

CONTACT: [email protected]

SOURCE Take The Win