BALTIMORE, March 31, 2015 /PRNewswire/ -- OrderUp, the most complete on-demand food delivery marketplace for local markets outside of the top metros, today announced the hire of Scott Sokoloff as Chief Data Officer. Sokoloff will use machine learning and data insights into consumer behavior to optimize OrderUp's delivery model, creating the optimal consumer experience.
Most recently, Sokoloff served as the Head of Data Science at TE Connectivity, a Fortune 250 global manufacturer. Prior to TE Connectivity, Sokoloff was the Head of Analysis & Data Insights at Microsoft working on GroupMe, Head of Data Insights at Domino's, and Marketing & Business Intelligence Strategist at Burger King.
"Scott's experience includes over a decade of leadership in the field of data science, analytics, and business intelligence. Scott will transform data on consumer behavior into actionable, data-driven information that will drive OrderUp's growth while creating the best customer experience through optimized food delivery," said Chris Jeffery, CEO and co-founder of OrderUp.
"Customers are telling us, through online actions, what they want and how they want to receive it. Using OrderUp's e-commerce platform, rich data, and logistics, we will continue to provide and accelerate the best customer experience in the industry," said Sokoloff. "I'm excited to join OrderUp's team with some of the best talent in this space."
OrderUp is the most complete on-demand food delivery marketplace for local markets outside of the top metros. With feet on the street in markets nationwide, OrderUp provides easy access to great food from locals' favorite restaurants. Headquartered in Baltimore, MD, OrderUp has a dual-distribution model, with some locations owned and operated by the company, and others franchised. Visit https://orderup.com/ or download the OrderUp app for iOS and Android.