Former Experian Executives Join DebtGoal as COO and Board Member

SAN FRANCISCO, March 25 /PRNewswire/ -- DebtGoal (www.debtgoal.com), the leader in online do-it-yourself debt management, today announced the appointment of two personal finance experts to the company's management team. Ed Ojdana, founder of FreeCreditReport.com, has joined DebtGoal's Board of Directors, and Igor Vaks, former CIO of Experian Consumer Direct, has joined as the company's Chief Operating Officer. Ojdana and Vaks' financial experience will be incredibly valuable as DebtGoal creates the new category of do-it-yourself debt reduction programs.

"We started DebtGoal because we saw first hand how complicated it can be just to understand your debt and to create a real plan to get out. Our mission is to remove all that fear and complexity and make it as friendly as possible," said Scott Crawford, founder and chief executive officer, DebtGoal. "Ed Ojdana's market vision and Igor Vaks' operating experience will go a long way toward helping us realize that mission. Our team is experienced and dedicated to saving people thousands of dollars by getting them out of debt up to fifteen years faster."  

Mr. Ojdana is widely known as the "godfather" of the online credit monitoring industry. After founding FreeCreditReport.com (under the name ConsumerInfo) and selling the company to Experian in 2002, Ojdana became the CEO of Experian Interactive, which operates other well-known online financial services such as LowerMyBills.com. He brings 15 years of experience in online financial services to DebtGoal.

"I saw part of the value of the credit monitoring industry as helping consumers identify potential problems in their financial situations," said Ojdana. "New DIY debt reduction solutions take this value proposition one step further by giving an actionable plan to solve those underlying financial problems. DebtGoal is well positioned to lead this emerging category."

Mr. Vaks, former CIO of Experian Consumer Direct and FreeCreditReport.com, has joined as DebtGoal's new COO. Vaks has 10 years of experience scaling the technical and business operations of industry-leading online consumer financial services.

"Working in the credit reporting industry, I saw the impacts of debt beyond just credit score," said Vaks. "Financial stability, optimism about the future, and even health are all impacted by debt levels. I joined DebtGoal because I believed that borrowers needed a better alternative to current market solutions like debt settlement that are expensive, fail to deliver, and damage users' credit."        

About DebtGoal

DebtGoal, described as the "Weight Watchers for Debt," is the leader in the emerging Debt Acceleration market, providing do-it-yourself tools that empower borrowers to pay off debt as quickly as possible. The average DebtGoal user can save $35,000 in interest and get debt-free 16 years earlier. For more information, visit www.debtgoal.com.

SOURCE DebtGoal