LOS ANGELES, May 15, 2017 /PRNewswire/ -- RWN by Rawan today announced the launch of their debut plus size lifestyle brand RWN by Rawan, designed for women sizes 10-32. Beginning May 15th, the collection is available for purchase through the online store www.rwnbyrawan.com and select pieces are available through styling subscription services, Dia & Co www.dia.com and Stitch Fix Plus www.stitchfix.com/plus.
Created by Rawan Ghawi, the namesake collection features a versatile range of elevated women's styles infused with unexpected details. The brand is launching with jeans, denim jackets, denim shirts, military and cargo jackets, dresses, and boho tops, all retailing for under $100.
Ghawi was inspired to start the brand when she noticed a gap in the marketplace for customers like herself. "With retailers expanding into the plus size space, I still couldn't find a brand that had the perfect recipe of styling, fit, and quality. I created the line because I wanted to shop for on-trend, well-constructed, quality pieces I could invest a little more in. I took everything that was missing in the marketplace and put it into this line," said Ghawi.
Founder Rawan Ghawi has been a pivotal player in the fashion industry for over a decade, instrumental in advancing the plus size market and advocating for the plus size customer. Ghawi led the worldwide expansion of the plus size division for retail giant Forever 21 for seven years and was one of the first plus size members of the buying team for Torrid. Ghawi also previously held positions at Abercrombie and Fitch and Wet Seal.
"Ghawi was a key figure in growing Forever 21's plus size division. This is not just a job for Rawan. She truly loves what she does and it shows in her work," said Alex Ok, President of Forever 21.