Former NBA All Star Sleepy Floyd Joins Comfort Revolution
Floyd Will Represent The Brand and Bring Awareness About the Need for Good Sleep to Pro Athletes, Youth, Companies, Consumers
WEST LONG BRANCH, N.J., Nov. 29, 2012 /PRNewswire/ -- Eric "Sleepy" Floyd has joined the Revolution – the Comfort Revolution, that is.
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The NBA legend has become a brand ambassador for Comfort Revolution, a leading developer and marketer of high-end sleep products. Floyd will represent the brand in key promotions and build awareness of the importance of a good night's sleep among professional athletes, youth groups, companies, and other organizations. Comfort Revolution is developing Floyd's marketing and promotional schedule for 2013.
"We respect all that Eric has accomplished on and off the court, and believe he'll be a great match for a company whose hallmark is innovation," says Comfort Revolution CEO and Founder Michael Fux. "Besides, who better to talk about the value of a good night's sleep than someone whose nickname is Sleepy?"
Floyd was a star player at Georgetown University before joining the NBA. He played for 13 years as a point guard for the New Jersey Nets, Golden State Warriors, Houston Rockets, and San Antonio Spurs. Floyd holds NBA records for the most points scored during both a quarter and a half in a playoff game. He acquired his nickname when he was 8 years old during a baseball game, when the first pitch rolled right between his legs at second base.
"I learned in the NBA you can't perform at your best if you're not sleeping well," says Floyd. "I've been very impressed with Comfort Revolution products because they're unlike anything else on the market. I'm excited to be working with a company that can make a real difference in people's lives."
About COMFORT REVOLUTION
Comfort Revolution, headquartered in West Long Branch, New Jersey, is a leading developer and marketer of high-end sleep products. The company makes revolutionary mattresses, mattress toppers and pillows using premium memory foam and Hydraluxe (TM) gel technology. Sealy® Corporation (NYSE: ZZ), the largest bedding manufacturer in the world, holds a non-controlling interest in Comfort Revolution. Find out more at http://comfortrevolution.com,
http://www.facebook.com/comfortrevolution, and https://twitter.com/comfortrev.
Media Contact: BOLTgroup,
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SOURCE Comfort Revolution
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