Former Nielsen Executive John Dimling, Former Arbitron Executive Stephen Morris Join Innerscope Research Boards

Jan 19, 2010, 11:10 ET from Innerscope Research, Inc.

BOSTON, Jan. 19 /PRNewswire/ -- Innerscope Research, Inc., the leader in measuring biometrics to provide emotion-based insight for media and marketing companies, announced today that John Dimling, former president, chairman, and CEO of Nielsen Media Research, has joined the company's Board of Directors and that Stephen Morris, former president, chairman, and CEO of Arbitron Inc., has joined its Board of Advisors.

"John and Steve are clear industry leaders, known for research innovation and for business growth," said Dr. Carl Marci, Innerscope CEO and co-founder. "Their knowledge and insights will guide us as we grow by anticipating customer needs, identifying market demands, and responding quickly with new products and services."

Dimling, one of the most influential architects of the modern media research industry, joined Nielsen Media Research in 1985.  He served as its president and CEO through 2001, continuing on as chairman emeritus through 2008.  He also served as chairman of the board for Net Ratings, Inc., now known as Nielsen Online, and as interim chairman of Nielsen Entertainment.  

Under Dimling's direction of Nielsen's national TV ratings service, the company transformed the TV ratings business with the 1987 introduction of the Peoplemeter.  He also developed the organization's initial strategic roadmap for measurement of online technologies.  

Prior to Nielsen, Dimling was executive director and CEO of the Electronic Media Rating Council, and has held leadership positions with the Advertising Research Foundation, the Corporation for Public Broadcasting and the National Association of Broadcasters.

"With the proliferation of media making it possible to reach target audiences more efficiently, the effectiveness of the material delivered becomes even more critical to the communication process," said Dimling. "Innerscope has developed, and has validated through extensive research, the ability to measure and improve that effectiveness.  I look forward to being involved with this exciting venture."

During his 17-year tenure of leadership at Arbitron, Morris dramatically grew the business, leading the company through a transition from paper and pencil measurement of radio audiences to a single source multimedia electronic platform with application to audiences for radio, TV and the internet. The company also expanded from its U.S. base to do business in multiple countries around the world. He took the company public in 2001 through a successful reverse spin-off from Ceridian Corporation.  

Morris' leadership in market research innovation and product development was built on early success in brand management for consumer package goods.  Prior to Arbitron, Morris spent 18 years with General Foods, leading up to his role as president of the Maxwell House division.  

Morris also founded two companies -- VidCode, a media company that tracked broadcast commercials, and Spectra Marketing, a segmentation and targeting system, now part of Nielsen Claritas.  He has served on the Advertising Research Foundation's board of directors, as well as on the organization's executive committee.  He currently sits on the boards of Welch's and the John B. Stetson Company.

"Innerscope has pioneered innovation in the measurement of how advertising actually works," Morris said. "The company has opened the way toward a genuine understanding of cause and effect in an area where billions are spent with little hard evidence as to whether those dollars produce a positive ROI.  I am looking forward to working with Innerscope to help tell their story to advertisers who very much need this kind of information to drive more efficient marketing plans."

About Innerscope Research

Innerscope Research, Inc. is dedicated to solving difficult market research questions by measuring and analyzing subconscious emotional responses to media. With its breakthrough Biometric Monitoring System™, Innerscope accurately predicts consumer behaviors, providing Fortune 100 companies with an unprecedented level of consumer insight. Founded by Harvard and MIT scientists, Innerscope leverages the latest advances in biometrics, neuroscience and eye tracking to measure moment-to-moment emotional engagement, the primary driver of behavior and choice. For more information, visit

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