NEW YORK, Oct. 21, 2015 /PRNewswire/ -- Marketing pioneer, and former Senior Partner and Managing Director at Ogilvy & Mather, Jeffrey L. Bowman, announced today the launch of REFRAME: The [Brand], a SaaS-based business acceleration platform that helps brands and agencies better navigate and prepare for the New Majority marketplace. The new platform, which seamlessly combines assessment, training and advisory services, helps to reconstruct businesses, products and practices to better serve the New Marketplace with a proprietary Total Market Enterprise™ approach.
According to the recent U.S. Census Bureau report, sometime around 2020, millennial multicultural consumers (African America, Latino, Hispanic, Asian, etc.) aged 18 – 29 will become the new majority. This New Majority accounts for nearly $4 Trillion dollars of spending power and for women, especially, they impact or influence 80% of U.S. spending. The launch of REFRAME: The [Brand] aims to address the issue that brands and corporations are not meeting consumers' needs, simply because they are unaware of who their "new" consumers are. The platform will serve as a resource for brands and businesses to understand the New Majority and find successful change management and marketing strategy to become re-trained by using the Total Market Enterprise™ approach.
REFRAME: The [Brand] platform is proprietary to REFRAME. The all-encompassing 360 educational hub, designed to serve as the gatekeeper to the Total Market Enterprise™ approach, includes four core features:
- The [Community] – Conversational platform that allots for best practices, ideas and opportunities for peer-to-peer connection and engagement with industry change agents from every industry.
- The [Publication] – The exclusive hub for curated content, news and stories across Total Market, Cross Cultural and Total Market Enterprise topics.
- The [Lab] – The destination for on-line/off-line training, education and certification that yields measurable New Marketplace readiness.
- The [Event] – Worldwide, in-person experiences that allow users to learn and network alongside New Majority Change Agents.
"The launch of REFRAME: The [Brand] advances our vision to provide the technology and tools to help educate major brands and agencies on diversity in the marketplace," said Jeffrey L. Bowman, CEO and Founder of REFRAME. "If you're not using the Total Market Enterprise™ approach, you could be missing your share of trillions within high growth segments. With the platform's capabilities, we aim to deliver incredible value to businesses, providing them the materials to solve, and ultimately overcome this challenge."
REFRAME: The [Brand], the industry's first change management SaaS platform that accelerates learning and education, coincided with the 3rd Annual Total Market Industry Summit, where top marketing professionals and business leaders came together to discuss the best practices on how to engage and provide the best customer experience for the New Majority.
For more information and to check out the platform, visit: http://www.reframethebrand.com/
ABOUT REFRAME: THE [BRAND]
REFRAME: The [Brand] is a business acceleration platform that helps brands and businesses prepare for the New Majority marketplace. The proprietary platform provides a community change agents, training, education and certification for brands and businesses to learn best practices for reaching the Total Market. The platform is brainchild of marketing pioneer, Jeffrey Bowman, former Senior Partner & Managing Director at Ogilvy & Mather. Bowman's wealth of marketing industry knowledge and deep understanding of the growing New Majority serve as a foundation for the network's approach.
SOURCE REFRAME: The [Brand]