FT. LAUDERDALE, Fla., March 6, 2017 /PRNewswire/ -- Howard Greenberg, former Publisher and CEO of Tribune Publishing's Florida Media Group announced today the launch of The Media Guy, a media waste identification and media investment optimization company.
The company was founded by Howard Greenberg, who spent nearly 45 years in the publishing business. Because he comes from "the other side of the desk," Howard understands the nuances of valuation and developed a proprietary Waste Indicator Tool™ to identify waste in media investment. He guarantees to save clients money, wagering his fee on that fact.
"There is tremendous uncertainty for anyone buying media today," said Howard. "Print is declining, people are watching more time-shifted, on demand TV, cable and satellite penetration is on the decline and paid services are up to 50% of radio audiences. I want to use my experience to level the playing field amongst media channels and really help retailers make better decisions because I guarantee there's waste in their buy."
The Media Guy works to provide a comprehensive media dashboard comparing ROI/CPM across media channels. The Waste Indicator Tool™ is then employed to compare all the client's media spend to ensure they only pay for the true size of the audience and reallocate savings for higher efficacy and efficiency.
Greenberg retired last March from Tribune Publishing. During his career, he has held senior leadership positions with The Sun Sentinel, The Orlando Sentinel, The Miami Herald, The Denver Post, The New York Daily News and Newsday, as well as General Manager of WSFL-TV.
For more information contact Howard at 954 401-3307 or visit the website at www.themediaguy.com
About The Media Guy
Headquartered in Ft. Lauderdale, FL, The Media Guy focuses on identifying waste in media buys and optimizing media spend using its proprietary Waste Indicator Tool™. Founded by Howard Greenberg, who spent nearly 45 years in the publishing business, The Media Guy understands the nuances of valuation and ensures clients only pay for the true size of the audience they're reaching. For more information, visit the website at www.themediaguy.com
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SOURCE The Media Guy