Forrester Positions THRON as DAM for Marketers Among the Top 20 in the "Vendor Landscape: Digital Asset Management, 2016"

Mar 21, 2016, 04:00 ET from THRON

LONDON and MILAN and PADUA, Italy, March 21, 2016 /PRNewswire/ --

THRON is a next generation DAM for marketers that goes beyond traditional solutions. 

A disruptive, emerging player that enables integrated omnichannel delivery. 

THRON, the next generation Digital Asset Management solution for marketers that centralizes and distributes content across all channels, today announced that it was among the top 20 companies that Forrester Research, Inc. has selected for its February, 2016 report, Vendor Landscape: Digital Asset Management, 2016. In this report, THRON has been positioned as DAM for Marketers.

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According to the Forrester report, due to the increasing number of rich media assets and the diverse set of distribution channels, DAM solutions are taking on an increasingly more strategic role. Within the report, Forrester predicts significant disruption in the DAM market as it evolves in 2016. The factors that will shape the DAM market this year are: cloud, now a strategic priority for most companies; convergence, integration with other systems; and content analytics, to measure impact on the customer experience.  

THRON is a native, scalable cloud platform that seamlessly integrates through interactive APIs and connectors via the THRON Marketplace. The platform permits brands to enhance advanced analytics solutions by adding the ability to measure content value across every channel. THRON's content intelligence allows companies to establish a data-driven content strategy by leveraging content topic data and specific user interests.  

THRON is uniquely positioned within the landscape, extending beyond traditional DAM capabilities and offering next generation content marketing with integrated, omnichannel delivery.  THRON enables:

  • Worldwide brand protection thanks to integrated omnichannel delivery
  • Data-driven content strategy via content intelligence analytics
  • Personalized customer experience due to predictive content recommendation
  • A single customer profile view for the complete customer journey (all devices, all channels)

"We created and developed THRON to change the way people work and help brands strategically manage their digital communication," says Nicola Meneghello, CEO and Founder of THRON. "We are thrilled that Forrester has positioned us among the top players in the DAM scenario for Marketers."  

"Thanks to the companies we work with and their evolving demands, we have designed our platform to meet their challenging need for digital transformation. In its simplicity, THRON is revolutionary: it offers marketers real-time updates on what matters most to their users and customers, the ability to deliver the most relevant and effective content on any channel and, provides data insights required to set up a data-driven communication strategy."

"Compared to traditional DAMs," says Meneghello, "THRON aims to give people autonomy. In this digital era, it is fundamental that technology be 'plug and play,' ready to use and easy to integrate. Our strategic positioning by Forrester confirms the strength of our solution and our clear vision for the future of marketing technology to meet a new generation of customer needs."

THRON     

THRON is the next generation Digital Asset Management solution for marketers to control your content and know your audience. Our intelligent platform empowers brands to maximize the value of their content. We enable companies to efficiently centralize, distribute and leverage their content in real-time, across all digital channels. THRON allows brands to understand user interests and deliver relevant content to increase engagement and retention.

THRON's core values are based on integrity, innovation and autonomy. We provide our customers with a full-scale solution to impact sales cycle, protect brand identity, increase user retention and boost business performance. With offices in London, Milan and Padua, THRON's clients include Valentino, Canon, GlaxoSmithKlein, RTL 102.5 Radio, MSC Cruises, Eataly, Generali, Levissima, Brunello Cucinelli, Furla, Carrefour, Giovanni Rana, Thun, Unieuro, Armando Testa, among others.

http://www.thron.com

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