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Fortigent Welcomes First Colony Asset Management, LLC

New Firm Will Utilize Access Overlay(TM), Fortigent's Unified Managed Account Program


News provided by

Fortigent, LLC

Mar 29, 2010, 10:40 ET

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ROCKVILLE, Md., March 29 /PRNewswire/ -- Fortigent, LLC, a leading provider of outsourced wealth management solutions for financial advisors and institutions targeting high net worth clients, today announced it has been retained by First Colony Asset Management, LLC, located in Raleigh, NC. First Colony is an independent Registered Investment Advisor specializing in asset management for individuals, non-profit organizations, professionals, and fiduciaries.  First Colony will complement its in-house investment platform with Fortigent's Unified Managed Account program, Access Overlay™.

"Once we established the firm and brought on Tom Mitchell as a Managing Director, we conducted a thorough review of overlay and UMA providers," said Walton Jennette, Founder and Managing Director of First Colony.  "We were looking for a partner that understood our target market and the clients we expect to serve.  We were impressed with Fortigent's pedigree and their experience in servicing firms that target taxable high net worth and institutional clients, as well as their expertise in due diligence on both traditional and alternative investment managers. Their UMA program, Access Overlay™, delivers that expertise in a cost- and operationally-efficient manner.  Fortigent's investment philosophy, practice management tools, and comprehensive reporting capabilities are a perfect fit for First Colony and our clients."

"We are excited to have First Colony join the Fortigent community," said Gary Carrai, Senior Managing Director of Consulting and Sales at Fortigent. "Walt launched First Colony to capitalize on the huge client demand for objective advice, boutique quality service, and cost-effective, customized investment portfolios. Access Overlay™ will help them meet this demand. It offers a myriad of benefits to investors

-- access to a broad array of high quality managers, the flexibility to add tax overlay, and consolidated performance reporting -- all within one cost-effective vehicle.  We look forward to supporting First Colony in meeting their long-term strategic objectives."

John Mastal, Managing Director of Sales at Fortigent, added, "Fortigent's and First Colony's philosophies and service model complement each other. We are both committed to providing comprehensive and cost effective solutions to high net worth investors and institutions. We are thrilled with the new relationship and look forward to helping First Colony meet its growth and service goals."

About Fortigent.

Fortigent,  LLC delivers a fully integrated and customizable  business-to-business outsourced wealth management solution to banks, trust companies, and independent advisory firms. Services include a comprehensive investment platform with particular expertise in alternative investments, a flexible unified managed account program, and consolidated wealth reporting. Fortigent's  web-based portal interface  allows  access to proposal  and rebalancing tools, client portfolio reporting  and accounting, as well  as industry articles, research papers, and other  practice management  and business development resources. For more information, visit www.fortigent.com.

About First Colony Asset Management, LLC.

First Colony Asset Management, LLC is an independent Registered Investment Adviser located in North Carolina's Research Triangle. The firm employs fundamental investment concepts and open architecture, coupled with the latest investment technology to develop cost-effective, customized investment and fiduciary solutions for individuals,  professionals and non-profit  organizations.  First Colony is  located at  8601 Six Forks  Road, Suite 400, Raleigh, N.C. 27615. For more information, please visit www.FirstColonyLLC.com.

SOURCE Fortigent, LLC

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