Founders Who Have Created & Backed Companies Worth Over $100B Invest In New AI Premium Lifestyle Operating System

Say hello to the new invite-only app powering the lives of the world's elite founders, executives, and athletes.

NEW YORK, Oct. 20, 2025 /PRNewswire/ -- Aurora launches as a members-only premium lifestyle operating system powered by AI and designed for high-performance individuals who can buy anything – except time.

Leading the intersection of luxury services and cutting-edge technology, Aurora is the next chapter of lifestyle optimization. Anticipating needs before they are articulated, Aurora uses advanced AI innovation to provide first-rate access and end-to-end booking of exclusive experiences, services, and delivery of goods tailored to individual preferences.

Co-founders Jonah Lowenstein and Aurelius Zwick created Aurora to address pressing challenges for post-exit founders, high-performance individuals, and their teams: the need for reliable, efficient, and highly personalized support in managing increasingly complex lives. Former Velocity Black (acquired by Capital One) co-founder and entrepreneur Alex Macdonald is Aurora's first investor, already more than doubling his investment. Macdonald serves as Chairman, helping raise $3.8m for Aurora's pre-seed funding round with leading consumer VC firm Boost Capital Partners.

"Aurora is built around a simple principle: premium lifestyle shouldn't add more work. And yet, countless hours are still lost to discovery, searches, and emails, plus chasing access. Aurora eliminates that friction," says Jonah Lowenstein, Aurora Co-Founder and CEO. "Instead of reacting, we've crafted Aurora to anticipate – integrating your calendar, health data, and preferences to curate what our members need next, or might never have known was possible. The right room, the perfect getaway, the ideal recovery session, all solved before you even ask."

"The Aurora product experience is like having a team of the worlds' best-connected assistants who can read your mind – delivering you the time to have the productivity of Jeff Bezos, the health and longevity protocols of Bryan Johnson and amplifying human connection with those most important to you. All this without you having to ask or request anything," says Alex Macdonald, investor & Chairman at Aurora. "A lie many high-performance people tell themselves: 'I get the most out of my life,' and it's rarely true. Aurora enables you to make the most of every minute of your day and live life to the fullest."

Aurora seamlessly integrates with productivity and lifestyle tools (i.e. calendars, health wearables, and soon even email and lifestyle/entertainment apps) to make real-time recommendations based on schedules, geo-location, stress/fatigue levels, sleep performance, life events, goals, business relationships, and other situational circumstances, significantly increasing members' life leverage and advantage when it comes to access and opportunities. Once a suggested itinerary or request is confirmed, Aurora handles booking and payment from start to finish. If unexpected conflicts or last-minute changes arise, the platform can adjust in real time to ensure members remain on track without disruption. Gone are the days of lost PDFs, multiple communications channels, or fishing a confirmation email out of the inbox while standing at check-in.

"Trust and momentum is as core to Aurora's success as it is to our members' personal missions. In today's age, it's too costly to be left waiting on hold music, to not be leveraging expert knowledge, or being stuck with your assistant or travel agent asleep on the other side of the world. Aurora responds in under a minute, 24/7/365, any time, anywhere, ensuring our members' ambitions always remain unobstructed. A global, always-on lifestyle expert in the palm of your hand - the perfect partner to unlock your true potential, and all that life has to offer," says Aurelius Zwick, Aurora Co-Founder and COO. "A relentlessness for attention to detail and consistency is what binds us and our members, who increasingly use Aurora to interact with other high-performers."

Members also benefit from the Aurora Edge Program, providing exclusive experiences and privileges at leading restaurants, hotels, transport providers, and wellness brands. Experiences include journeys to space and Everest, tipoffs with leading NBA players on iconic courts, and private tours of the globe's leading watch and car brand headquarters. Plus, access to luxury goods at market-beating rates, invite-only viewings & events, and off-market villas, chalets & charters.

Aurora's founding members and investor roster boast NBA athletes like Kyle Kuzma, tier-1 founders including Barney Hussey-Yeo, Samir Vasavada, and a16z scouts, as well as C-Suite executives at Uber, Archer, Vistajet, GoPuff, VaynerMedia and more.

The initiation fee is $5,000, with an annual membership fee of $10,000. To apply for membership, visit https://joinaurora.co/.

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SOURCE Aurora