WASHINGTON, Nov. 22, 2016 /PRNewswire/ -- China's leading media monitoring and analytics firm Fountainfo officially becomes a member of the world's largest media intelligence federation FIBEP. Fountainfo is represented at the 48th FIBEP World Media Intelligence Congress in Washington D.C. to present the eight-year-old company's steadfast growth success as well as its high potential business performance. The Congress also formally acknowledges Fountainfo as the only newly-inaugurated FIBEP member from the Greater China region which thus marks the beginning of Fountainfo's collaboration with more than 120 corporate members in over 60 countries towards jointly exploring and supporting the future of media intelligence industry.
The current media landscape in China is transforming at an exponential speed. The multiplicity of media types, complexity of technology application means as well as creativity and flexibility of communications channels, coupled with the large audience base and their interaction in China, have all posed mammoth challenges in measuring PR impact and providing comprehensive media monitoring and analysis. In face of this evolving media environment, Fountainfo is constantly attuned to clients' needs and continues to enhance its technical standards, accelerate product development that has since generated three core product lines with unique service objectives, content and formats. These are namely the self-service accounts FI CLOUDInfo, customized corporate product FI SMARTInfo as well as government and public opinion monitoring offering FI GOVInfo -- all of which are targeted at providing customers with comprehensive media data analysis and tailor-fit product service solutions.
On Fountainfo's initiation into the federation, Mr. Florian Laszlo, the Secretary General of FIBEP, said, "We are delighted to welcome Fountainfo into our FIBEP family. This undoubtedly broadens our reach in the Asia Pacific region and particularly, the China market which will be beneficial to the synergy and future cooperation of our corporate members there. Fountainfo's extensive product and service offerings in Greater China and its wide-ranging coverage of media types have certainly convinced us of the dynamic development and exciting prospects of the region's media monitoring and analysis industry."
Daisy Lu, Fountainfo's Partner and General Manager, said, "We are very excited and honored to join FIBEP. This world-class, well-regarded federation has not only provided a platform for Fountainfo to network with top professionals around the world but also served as an invaluable knowledge bank for us to obtain the most up-to-date information within the industry. Becoming one of FIBEP's members will greatly help Fountainfo to further grow our business in a global context while enabling us to better develop our expertise. Furthermore, we are glad to actively share any valuable experience we have gained in the China market with other enterprises in this field as well as continue to bring more value-added media monitoring solutions and services to our customers."
Since its establishment, Fountainfo has been committed to providing customers with monitoring services across media platforms from traditional, online to social media. The company has over 200 clients from renowned brands in automobile, sports, finance, real estate, healthcare, B2B, luxury and FMCG industries as well as PR agencies. Becoming a member of FIBEP is a major leap for Fountainfo in not only broadening its international perspective but also bringing its sophisticated products and services to more customers worldwide.
FIBEP is the world's media intelligence federation with over 120 corporate members in over 60 countries. The federation and its members are focused on providing globally-driven, enterprise-scale solutions in the fields of PR distribution, journalist databases, media monitoring, media analysis, as well as consulting services and SaaS platforms.
The federation was founded in 1953 in Paris and now hosts a broad range of activities including the FIBEP World Media Intelligence Congress, several annual workshops, senior-networking sessions, youth-development programs and a variety of high-impact research studies.
Founded in 2008, Fountainfo is established by a team of professionals with extensive media monitoring and PR consultancy background. With the rise of new media alongside the rapidly transforming traditional media landscape in terms of its communication means, channels, content as well as patterns during its development, Fountainfo, as China's leading all-media monitoring institution, has effectively integrated multi-channel media data information in a highly-efficient way through SaaS platform -- gradually developing from traditional clipping business to services that fully cover print and social media thereby offering clients diversified products, including advanced customized report service and self-service online system service, i.e. FI CLOUDInfo, FI SMARTInfo and FI GOVInfo.
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