Four Industry Veterans Join Rosetta's Technology and Telecommunications Vertical

New Additions to Leadership Team Enhance Personalized Marketing Expertise in Rosetta's Fastest Growing Vertical

Apr 03, 2013, 12:39 ET from Rosetta

PRINCETON, N.J., April 3, 2013 /PRNewswire/ -- Rosetta, an independent brand in the Publicis Groupe of global agencies and one of the nation's largest digital and direct interactive agencies, today announced it has hired four new Partners to support the rapid growth of its Technology and Telecommunications Vertical, the agency's fastest growing practice. Frank Garavaglia, Mike Norris, Rachel Rapaport and Bill Melton will be based on the West Coast and will report directly to Managing Partner Grant McDougall.


"The tremendous growth in the vertical is being fueled by our clients' demand for data-driven marketing and the personalized experiences that become possible when we combine technology and marketing," said Grant McDougall, Managing Partner of Rosetta's Technology and Telecommunications Vertical. "These four new partners bring together the enterprise-grade project management, B2B and B2C business strategy, integrated marketing and customer relationship management experience we need to continue to lead the industry and redefine the way technology brands engage customers across marketing, commerce and product experiences. Frank, Mike, Rachel and Bill chose Rosetta because they believe in what we are doing, and we are excited about the value they'll bring to our clients and agency."

Garavaglia has 15 years of experience ensuring seamless production and delivery and was most recently Director of Production at Havas Worldwide San Francisco. While there, he defined the agency's UX strategy process and interactive process and served as Interactive Relationship Lead on the Sony Computer Entertainment of America, U.S. Air Force and AFROTC engagements. He brings extensive experience managing large technology implementations, including transaction engines and robust marketing websites for major brands such as HP, Microsoft and Sprint.

Norris comes from Covalence Solutions LLC, where he advised high tech and biotech clients on business strategy, business development processes, operations, technology strategy and market strategies for products and services. He brings significant B2B marketing experience, with knowledge of media, multi-channel program optimization, CRM, social networking, supply chain management and operations improvement. Throughout the course of his 23-year marketing career, Norris has worked on behalf of a variety of big name brands, including Microsoft, Verizon, Texas Instruments, Xerox, Comcast, Level 3, Williams-Sonoma, Pottery Barn and Internet2. At Rosetta, he will be leading the San Jose office and helping software and hardware clients adapt to changes in the technology purchase cycle.

Rapaport joins Rosetta with more than 15 years experience in direct and interactive marketing and has spent the majority of her career in strategy and client service roles at Ogilvy and Digitas (New York and San Francisco). Most recently, she served as director of customer experience for Zinio LLC, driving a consistent brand experience across channels and platforms. She brings to Rosetta extensive loyalty and retention experience with clients, including American Express, Charter, Eli Lilly, IBM, Jaguar Cars, Microsoft, The Weather Channel and Wells Fargo. At Rosetta, she will be based in San Francisco and help technology clients uncover more meaningful ways to engage with prospects and customers.

Melton has 13 years of integrated digital marketing experience, managing profitable multimillion-dollar accounts and crafting successful, multi-channel digital marketing initiatives for Starbucks, Target, T-Mobile, Walt Disney, 20th Century Fox, Warner Bros., Universal Pictures, Activision and DIRECTV. Most recently, he was Client Partner at Wunderman/Blast Radius. He brings to Rosetta a unique set of skills and work experience on behalf of both technology and entertainment clients, as well as expertise in crafting Paid, Owned and Earned media strategies and highly engaging global marketing programs. Bill will be leading Rosetta's Los Angeles office.

To see pictures and learn more about the new hires, please read the post: "Meet Rosetta's Growing West Coast Leadership Team" at  

About Rosetta
Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies. | Twitter: @RosettaMktg | Facebook:  

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