Four Rules to Increase Email ROI

News provided by

Aug 02, 2013, 12:00 ET

NEW YORK, Aug. 2, 2013 /PRNewswire/ -- Here is a brief talk shared from B2C SooBest.com which offers a wide range of products including women's clothing, men's clothing, fashion watches, fashion jewelry etc.

1. Select the appropriate time

Set your email schedule to coincide with seasons and festivals so that targeted email promotions achieve the best results possible. Emails can be sent out just before the peak travel season as people tend to buy new clothes and shoes before setting off on their trips.

2. Send to your target audience

Good messages are tailored for different recipients. For women, you might want to send emails that are related to fashionable clothing and for men you may want to consider sending emails focused on sports equipment. Catering to your audience undoubtedly improves conversion rates.

3. Keep everything correlated

Your whole email including the email title, content, buttons, etc. should all be correlated so as to better stimulate readers. An email with a subject of "Ends Today! Extra 20% Off Women's Clothing" should go further into the details in the email and also provide an incentive to take action.

4. Utilize permission mailing

Obtaining user permission before sending e-mail marketing messages is a very good strategy. Through this exchange with your email recipients, you will have a chance to better understand their shopping needs. This makes it possible for you to send better targeted promotional messages that are much more likely to be read.

SOURCE Soobest.com