MINNEAPOLIS, April 28, 2015 /PRNewswire/ -- As the state of state-regulated gambling continues to change across the country, one industry partnership is shaping up to be a big winner. The iGaming Internet Marketing Company, FourCubed, secured a significant investment from Mille Lacs Corporate Ventures (MLCV), which has positioned FourCubed at the forefront of the emerging market of state-regulated online gaming.
MLCV is the business and investment arm of the Mille Lacs Band of Ojibwe. They've diversified from their Grand Casino properties with a series of investments in economic development which include hospitality and marketing. With this minority investment in FourCubed, MLCV brings a great deal of knowledge that is marketing and industry focused to the partnership.
FourCubed specializes in iGaming affiliate marketing. Established in 2005, they've consistently had a large impact on the industry by enhancing affiliate partnerships in the U.S. gaming space as well as the European markets. Using their affiliate network and online marketing, as well as content marketing, social media, and search engine optimization (SEO), they've built an impressive portfolio of websites, all designed to help iGaming outlets acquire new players and then keep them for the long term.
Together, FourCubed will fuel its growth plan through marketing, partnerships through acquisitions in this highly fragmented space.
In 2015, FourCubed plans to focus efforts on product development for their two main brands, PAS.net – the largest iGaming Affiliate network in the industry and Your Poker Cash, the largest provider of "free bankrolls" in the industry. Plans to enhance their iGaming products and services by focusing their efforts on software and engineering and horizontal product development which includes continued expansions into casino, fantasy sports and sportsbook. In addition, the funds will also be allocated to new hires for personnel expansion, strategic acquisitions and increased marketing spends.
Over the next three years, FourCubed will continue to expand affiliate partnerships in both online formats and traditional gambling markets. As more states move toward regulating online gambling, the industry is expected to grow significantly, buoyed by both new players and those who were shut out due to 2011 regulatory issues.
Investing in FourCubed also provides a way for MLCV to leverage their relationships with other tribes across the country. As a casino operator, the investment allows MLCV to play a part in the marketing of online casino gaming, while FourCubed can further leverage their marketing skills to benefit casino operators and players alike. Additionally, MLCV's chief executive officer, Joseph Nayquonabe, will join the FourCubed board of directors in May 2015.
FourCubed enables iGaming operators to connect publishers with offers and special promotions that drive player acquisitions. The company differentiates itself from other iGaming affiliate marketing and networks by providing publishers with additional tools and support that allows them to drive high volumes of traffic while successfully acquiring players. FourCubed drives significant player acquisitions for operators by utilizing PAS.net to centralize support, data and marketing tools for publishers including Your Poker Cash as a direct to player acquisition channel.
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