This new multi-year partnership between FOX Sports and Bassmaster allows for more expansive coverage of the tournaments, giving fans an opportunity to follow the action live as the world's best anglers battle big bass — and each other — on some of America's most legendary fisheries.
Highlighting the coverage is the iconic Bassmaster Classic on Lake Ray Roberts March 19-21, which will feature three hours of content on the FOX broadcast network and three hours of content on FS1.
Fans enjoy two new ways to catch the action during live weekend broadcasts. During the FOX television programming, an additional livestream with additional anglers will be featured on Bassmaster.com.
On days and times when the Bassmaster Classic and Elite Series tournaments are not being broadcast on FOX or FS1, the award-winning Bassmaster LIVE show will be streamed at Bassmaster.com and on the FOX Sports digital platforms. Bassmaster LIVE, which debuted in 2015, features expert commentary and insight while following the top-ranked Elite anglers.
"There is a huge appetite for live bass fishing and this partnership with FOX provides an incredible opportunity to reach new fans as a record number of people participate in fishing," said B.A.S.S. CEO Bruce Akin. "Fishing license sales are up by double-digits this year, and we commend our anglers as well as the Bassmaster LIVE hosts for making use of time on-screen to explain the sport as well as offer tips and techniques to help fans of all levels improve their fishing."
The Bassmaster Elite Series was one of the only major sports able to complete their full 2020 season, which drew both enthusiastic fans of bass fishing and sports fans craving the thrill of competition to live broadcasts of the Elite Series tournaments. Not only are both dedicated fans and newcomers alike eagerly tuning in to Bassmaster, but participation in the sport is booming across the country.
According to the Outdoor Recreation Roundtable, 81% of Americans say they've spent time enjoying outdoor activities during the pandemic, 31% for the first time. Many of those people are flocking to fishing, as states across the country have seen remarkable growth in fishing license sales. In the first half of 2020, the number of new fishing licenses sold is up 40% according to the DNR. Iowa, Minnesota, Vermont and Louisiana all report more than 50% higher fishing license sales in 2020, according to their state conservation agencies. Considered a hotbed of recreational fishing, even Alabama — where B.A.S.S. is headquartered — has experienced a 37% jump in resident fishing license sales.
The FOX Sports platforms reach more than 100 million viewers each weekend with their coverage of NASCAR, NFL, NHL, MLB, NCAA football and beyond.
"FOX Sports sees this as a unique opportunity to work with Bassmaster to elevate a best-in-class sports property to a new level and to an expanded audience," said Bill Wanger, FOX Sports EVP, Head of Programming and Scheduling. "It's going to be a lot of fun showcasing the best anglers in the world competing from lakes and rivers across the country on live television."
A full 2021 Bassmaster Elite Series schedule will be released at a later date. Visit Bassmaster.com for more details.
About FOX Sports FOX Sports is the umbrella entity representing FOX Corporation's wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, the business has ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships. FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes. FOX Sports' digital properties include FOXSports.com and the FOX Sports App, which provides live streaming video of FOX Sports content, instant scores, stats and alerts to iOS and Android devices. Additionally, FOX Sports and social broadcasting platform, Caffeine jointly own Caffeine Studios which creates exclusive eSports, sports and live entertainment content. Also included in FOX Sports' portfolio are FOX's interests in joint-venture business Big Ten Network, a licensing and commercial relationship with The Stars Group that created the FOX Bet sports betting platform and the FOX Sports Super 6 free-to-play game, and a licensing agreement that established the FOX Sports Radio Network.
About B.A.S.S. B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 515,000-member organization's fully integrated media platforms include the industry's leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, TNT Fireworks B.A.S.S. Nation Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship, Bassmaster B.A.S.S. Nation Kayak Series powered by TourneyX presented by Abu Garcia and the ultimate celebration of competitive fishing, the Academy Sports + Outdoors Bassmaster Classic presented by Huk.