NEW YORK, Sept. 17, 2013 /PRNewswire/ -- Foxcroft™, the leader in non-iron shirts and classic lifestyle apparel for women, celebrates its 25th Anniversary with the launch of its Style Stars creative campaign with New York's P.S. 159 public school in Queens. 1st and 2nd grade teachers from the school were changed into Style Stars by receiving head to toe makeovers and new Foxcroft wardrobes. The teachers arrived in need of some fashion TLC, and left with a gold star in glam! Watch their transformation at www.foxcroftcollection.com/foxcroft25.html.
This Fall, Foxcroft officially embarks on 25 years in the women's apparel industry. Since its inception, the brand has called Manhattan's Garment District home and drawn creative inspiration from the energy and excitement of the city. Partnering with P.S. 159 is the brand's way of thanking the New York community for its long-standing success. The school has also enjoyed consistent achievements, including a National Blue Ribbon designation awarded to only 300 schools across the U.S. in 2011.
"We are thrilled to have the women of P.S 159 join us in celebrating our 25th Anniversary," says Tom Dietrich, President of The Apparel Group, the parent company of Foxcroft. "Our brand's signature non-iron and wrinkle-free blouses clearly speak to the busy, on-the-go woman so wardrobing these teachers was the perfect fit for us."
Alison Gary of blog WardrobeOxygen.com and Sally McGraw of AlreadyPretty.com styled the women with Foxcroft's Silver Anniversary Collection. Available in store and online in September, the special anniversary fashion assortment features Foxcroft's signature floral and animal prints in silver tones.
"I love Foxcroft shirts because they are truly Non-Iron. I can run around with my daughter and still look crisp in the evening. I also love that Foxcroft white shirts are opaque, which offers full coverage which is very important to my readers," says Gary of WardrobeOxygen.com
First grade teacher Tanya Diminic says, "I learned a lot about my personal style today including incorporating more prints and colors in my wardrobe! We are all riding high from the makeover and it was an amazing bonding experience for us."
The Style Stars will be the center of Foxcroft's 25th Anniversary digital campaign. Outtakes from the photoshoot will be highlighted on the homepage of www.FoxcroftCollection.com when the collection is launched. Additional photos and videos will be showcased on the brand's Facebook, Twitter, and Pinterest pages as well as Foxcroft's Off The Cuff blog.
Lastly, to celebrate the industry milestone, Foxcroft hosted a private event at its showroom in Manhattan where industry notables and fashion bloggers sipped on cocktails and noshed on hors d'oeuvres.
About Foxcroft™ and The Apparel Group Ltd.
Foxcroft, owned by The Apparel Group Ltd., is a better-priced women's apparel collection that is distributed to more than 1,200 retailers throughout the U.S. and Canada, including Nordstrom, Bloomingdale's Von Maur, and Amazon.com. Inspired by signature patterns, vibrant colors and feminine shapes, Foxcroft™ is designed for the confident woman who enjoys a casual but polished look.
The Apparel Group Ltd. (TAG) designs branded and private label collections for some of the largest apparel companies in the country and is responsible for over $1.1 billion in annual retail sales. TAG's brand portfolio for women features Foxcroft™, an updated classics collection, and Paperwhite™, a bridge designer sportswear line. Its menswear brands include Maker & Co™, Damon™, dress shirts and the venerable Enro Shirt Company™, who has supplied customers with 100% cotton non-iron dress shirts for more than 90 years.
The Apparel Group, Ltd.
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