Fractured Prune doughnut concept expanding across United States

Sep 11, 2013, 06:00 ET from Fractured Prune Doughnuts

OCEAN CITY, Md., Sept. 11, 2013 /PRNewswire/ -- Get ready for the next doughnut revolution – Fractured Prune Doughnuts, known for offering consumers always hot doughnuts, hand dipped and topped to order. Its new owners are embarking on national expansion and project 50 new store agreements signed in the next six months alone.


Fractured Prune Doughnuts began in Ocean City, Maryland. Rather than featuring rows of preconceived doughnuts, the doughnut shop developed a cult following for its always hot doughnuts, available all ways.

"At Fractured Prune, we're challenging the conception that there is a 'time' to make the doughnuts. We believe it's time to make the doughnuts when customers want them, and we believe the doughnuts should always be hot and made exactly the way the customer wants to enjoy them," said Ken Jenkins, Maryland franchisee for Fractured Prune Doughnuts.  

Fractured Prune Doughnuts taps into the consumer trend of customization and flexibility. The brightly colored doughnut shop celebrates the individual and encourages consumers to find their "inner doughnut genius" by choosing from 15 different glazes and 15 different toppings. This concept is particularly appealing to the Millennial generation who has flocked to similar build-to-order concepts.

To help consumers get started, Fractured Prune Doughnuts has a specialty doughnut menu with creations not available at a traditional chain doughnut shop, including French Toast (maple, cinnamon and sugar), Blueberry Hill (blueberry glaze and powdered sugar) and Morning Buzz (mocha, chocolate cookie crumbles) to name a few.

"This expansion combines the one-of-a-kind taste and quality of a specialty doughnut shop with the convenience and consistency of a chain. And it's all available in a funky, family-friendly setting. Nobody's delivering what Fractured Prune does," said Jenkins.

The next Fractured Prune will open in St. George, Utah, on Sept., 24 2013. Its owners, Woody and Karan Taylor, say they fell in love with the concept immediately.

"Fractured Prune capitalizes on the family appeal and affordability of doughnuts, but elevates the individual's experience. It's the perfect combination for consumers and for us as franchisees because the cost of entry is as affordable as the doughnuts," said Woody Taylor, Utah franchisee for Fractured Prune Doughnuts.

Area Development opportunities are available across the United States, with markets securing quickly. To learn how to become a franchisee, visit and click on "franchises."

About Fractured Prune Doughnuts
Founded in Ocean City, Maryland, Fractured Prune Doughnuts are named after the spunky Prunella Shriek, known as "Fractured Prunella" for the broken bones she suffered from competing in traditionally men's sports even into her 70s. Fractured Prune Doughnuts celebrates her legacy with a doughnut as individual as the person ordering it, offering always hot doughnuts, all ways. Its owners are applying their extensive experience in the doughnut and QSR industries to bring this delicious concept to the world. To learn more, visit or call 302-332-8833.

SOURCE Fractured Prune Doughnuts