Fragrance Industry Launches New Animated Video Series
First in Series, "Making Scents," Brings to Life Complex Art and Science of Designing Scents and Fragrances
ARLINGTON, Va., June 15, 2011 /PRNewswire/ -- The International Fragrance Association North America launched a new video series today using animation to simplify the complex art and science of making scents and fragrances. The first video, titled "Making Scents," explains the different types of fragrance ingredients, research and safety testing of ingredients and the work that goes into creating a new fragrance.
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"Fragrances and scents are part of the daily lives of people around the world, yet most people don't understand the research and artistry that goes into making a single fragrance. A fragrance artist must work with a specified palette of tested ingredients to create a new scent. It takes years to design the perfect fragrance, so it makes sense that fragrance makers do not share the unique recipes for their creations," said Jennifer Abril, IFRA North America Executive Director.
About the International Fragrance Association North America (IFRA North America) – www.ifrana.org
IFRA North America represents the fragrance materials industry in the United States and Canada. IFRA North America member companies create and manufacture perfumes and fragrances for personal care, home care, and home design products. Companies that supply fragrance ingredients, such as essential oils and other raw materials, are also IFRA North America members.
Contact:
Elena Solovyov
1001 19th Street North, Suite 1200
Arlington, VA 22209
571.346.7580
[email protected]
Related Links:
Visit: www.ifrana.org
Fan: http://www.facebook.com/pages/Make-Scents/222995974377990
Follow: @make_scents
Watch: http://youtube.com/makescentsIFRANA
SOURCE International Fragrance Association North America
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