FRAM Grows UFC® Presence with Sponsorship Deals of Fighters Cerrone and Hendricks

Lightweight contender Donald "Cowboy" Cerrone to fight in co-main event at UFC® 182 on Jan. 3

Former welterweight champion Johny "Bigg Rigg" Hendricks seeks 2015 rematch with new welterweight champion Robbie Lawler

News provided by

FRAM

Jan 02, 2015, 04:10 ET

LAKE FOREST, Ill., Jan. 2, 2015 /PRNewswire/ -- FRAM, a leading U.S. oil filter brand, today announced that it has extended its partnership with the UFC^® and signed two UFC athletes to sponsorship deals: former welterweight champion Johny "Bigg Rigg" Hendricks and lightweight contender Donald "Cowboy" Cerrone. The Team FRAM Athletes will appear in future advertising and promotional campaigns for FRAM. In addition to signing Hendricks and Cerrone, FRAM will also support the UFC in 2015 through octagon signage in major fights and prominent advertising schedules on televised UFC fights and MMA websites.

Johny "Bigg Rigg" Hendricks is the former welterweight champion and a two-time NCAA wrestling champion from Oklahoma State. Following a hotly contested bout with Robbie Lawler at UFC^® 181 in Dec., Hendricks conceded the welterweight title belt and is eagerly awaiting a potential rubber match with Robbie Lawler in 2015.

Donald "Cowboy" Cerrone, winner of his last five bouts in the Octagon^®, will take on Myles "Fury" Jury at UFC 182 on Sat., Jan. 3 in Las Vegas. The fight matches 31-year-old lightweight contender Cerrone, who looks to keep his hot streak going, against the undefeated No. 8-ranked lightweight Jury. Cerrone, who trains in Albuquerque, N.M., regularly drives his 40-plus-foot RV to his fight card appearances, opting for the comfort of his own space over airline flights.

"We're excited to partner with these UFC athletes – their commitment and attitude in the Octagon make them the perfect extension of the 'Do It Right' mentality our filters and brand stand for at FRAM," said Rich Fleming, vice president of sales and marketing for FRAM Filtration.

"When I step into the Octagon, I'm going out there to get the job done right so there aren't any questions at the end of a fight," said Hendricks. "I know what it takes to work on your own vehicle and that's what I like about FRAM. No questions asked; just a job done right every time."

Said Cerrone, "I love the journey of being on the road. Traveling across the country builds your character; you can't rely on everything going perfect so you have to set yourself up with the best tools or preparation to get you where you're going. I think FRAM is helping people do just that, which I support."

UFC^® 182: CERRONE vs. JURY will be available live on Pay-Per-View, and broadcast in select theaters nationwide, at 10 p.m. ET/7 p.m. PT, Sat., Jan 3. For more information visit UFC.com.

For more information about FRAM or FRAM products, visit FRAM.com.

About FRAM Filtration
Headquartered in Lake Forest, IL, FRAM Filtration is the leading consumer choice for oil filters in the United States. FRAM Filtration markets a variety of quality oil, air and fuel filters, as well as many automotive accessories such as PCV valves, crankcase filters and transmission modulators. For more information about FRAM, visit FRAM.com. Follow FRAM on Twitter @FRAM_Filters and on Facebook at Facebook.com/FRAMFiltration.

About the Ultimate Fighting Championship^®
Owned and operated by Zuffa, LLC, the Ultimate Fighting Championship (UFC^®) is the premier mixed martial arts (MMA) organization and largest pay-per-view event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Singapore and Sao Paulo, UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe. UFC programming is broadcast in 129 countries and territories to nearly 800 million TV households worldwide in 28 different languages. The UFC has a multi-year broadcast agreement with FOX in the U.S., which annually includes four live events broadcast on the FOX network, as well as The Ultimate Fighter^® reality television show and thousands of hours of programming on FOX Sports 1 and FOX Sports 2. In 2014, UFC launched UFC FIGHT PASS™, a digital subscription service with exclusive live events, thousands of fights on-demand and original content. The UFC organization also licenses over 100 UFC GYM^® locations, and owns UFC.TV^® (offering live event broadcasts and video on-demand around the world), UFC FIT™ (an in-home fitness and nutrition program), UFC Magazine, and has a videogame franchise with EA SPORTS, UFC Fight Club^®, UFC Fan Expo^®, Octagon™ branded apparel, DVDs and Blu-rays and Topps Trading Cards. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter and Instagram: @UFC.