France Targets Young Travelers

Oct 26, 2012, 14:19 ET from Atout France-the France Tourism Development Agency

NEW YORK, Oct. 26, 2012 /PRNewswire/ -- France is taking an initiative to attract young travelers by launching a new online campaign geared towards teachers called 4 ways to see France with your students.

For this campaign, Atout France- the France Tourism Development Agency is partnering with ACIS, the American Council for International Students,  a tour operator that promotes trips abroad for students.

ACIS is offering four new school trips throughout France, giving teachers the perfect opportunity to educate their students through immersing them into French culture and life. Trip activities include venturing through the ins and outs of Paris, taking part in a Cezanne-inspired painting workshop in Aix-en Provence, visiting the stunning castles of the Loire Valley, and staying in a home stay in the Alps.

In total, the campaign will reach about 200,000 teachers, including members of the American Association of Teachers of French, the National Educational Association, the American Council on the Teaching of Foreign Language, and subscribers of Language Magazine.

Please click here to view the campaign

About Atout France-the France Tourism Development Agency

Atout France is a government agency whose role is to promote and develop France's tourism sector as a whole. As the French government's sole operator regarding the promotion of all aspects of tourism in France, Atout France provides information to the general public and services and events for tourism professionals. The agency works in partnership with public and private organizations and companies involved in the tourism industry, i.e. over 1100 members representing the whole spectrum of France's tourism sector. Its network is made up of 350 people working in 33 offices in 28 countries. See our press corner for the latest news on travel to France.

Tiana Rakotoson-Gamez
Manager, Marketing and Promotions
Tel: 212-745-0959

SOURCE Atout France-the France Tourism Development Agency