MADRID, April 22, 2015 /PRNewswire/ --
- Francisco Gonzalez (BBVA): At BBVA we are leaders, but we are running a race which has no discernible finish line, not even a pre-fixed route. Our strategy is to encourage change and to keep working to remove the practices and structures that stand in the way of change. This is the only way to maintain our leadership and extract value from it in the exciting new times to come.
- Peter Thompson (Henley Business School): Societies are increasingly demanding higher-quality jobs that are smarter, more collaborative and flexible, more satisfactory and ensure a better balance between their professional and personal lives.
- Esteban Garcia-Canal (University of Oviedo): In just 20 years, emerging economies have gone from representing 15 percent of economic activity to 50 percent at present. And companies with corporate offices in these economies are currently challenging the most consolidated multinationals.
Francisco Gonzalez, Chairman and CEO of BBVA, has presented the book Reinventing the Company in the Digital Age, which is a compilation of reflections from prominent specialists in different fields of knowledge on how the revolution spurred by information technology is transforming the way we work and do business.
Reinventing the Company in the Digital Age is the seventh volume in BBVA's annual series dedicated to analyzing the major issues of our time. This collection forms part of the OpenMind project (www.bbvaopenmind.com), a digital community of knowledge that facilitates free access to the content of books, as well as other articles, interviews, videos and infographics aimed at an ever wider audience.
During the presentation Wednesday at the Harvard Club of Boston, Gonzalez said more than 180 authors from around the world are already participating in this collaborative platform set up by BBVA with the goal of "helping people understand the changes that are continually reshaping our world."
Gonzalez focused on how this technological and digital transformation has already reached the financial world. "A new digital ecosystem is being built. One in which launching new products and services is much easier, cheaper and faster that it was a few years ago. Startups, developers, designers, large digital companies, all interact in this ecosystem, simultaneously competing and collaborating."
In the opinion of BBVA's Chairman, "Many conventional banks are going to fall by the wayside. Those that make it will no longer be 'banks', but software companies, competing with the digital players and with a completely different value proposition."
Gonzalez expressed his conviction that BBVA "is now in a position to lead the process of transformation of the banking industry," while bearing in mind that "we are leaders but we are running a race which has no discernible finish line, not even a pre-fixed route. Our strategy is to encourage change and to keep working to remove the practices and structures that stand in the way of change. This is the only way to maintain our leadership and extract value from it in the exciting new times to come."
The transformation of banks must start with the foundation, the technological platform, said Gonzalez, and this "is a long and complex process. We at BBVA know this, because we started our digital journey eight years ago" and the group's first move was to significantly increase our IT investments to build a brand new, real-time client-centric, modular and scalable platform "not only to better satisfy our customer demands, but also to improve radically cyber security and data protection."
At the same time, "at BBVA we have comprehensively reengineered our processes and promoted a change of culture in step with our technological overhaul," added Gonzalez, stressing that the bank has achieved very significant results over the last few years: "From December 2011 we have more than doubled our active digital customers. At the end of March 2015 we counted 12.5 million customers, of which 50 percent (more than 6 million) used mobile technologies."
The Chairman of BBVA has also pointed out that in 2014 the Group created a Digital Banking division in order to accelerate the bank's digital transformation across the board.
Along with Gonzalez, the authors of the book, Peter Thompson, Professor at Henley Business School, and Esteban Garcia-Canal, Professor at the Universidad de Oviedo, also participated in the presentation.
Thompson remarked that in just one decade the digital revolution underway brought about more changes in the way we live than the industrial revolution did in a century.
In his opinion, societies are increasingly demanding higher-quality jobs that are smarter, more collaborative and flexible, more satisfactory and ensure a better balance between professional and personal lives. This need has spurred a revolution in work practices and management, including the use of technology to develop new physical and virtual work environments adapted to new requirements.
Garcia-Canal has focused on the rise of emerging economies — which in just 20 years have gone from representing 15 percent of economic activity to 50 percent at present — and the companies with corporate offices in these economies. Many of these companies were small players until recently and today they are challenging the most consolidated multinationals.
In the opinion of Garcia-Canal, these companies, created in countries with fragile institutional environments, have taken advantage of the experience acquired in their home countries to compete in complex environments. Furthermore, and although it seems paradoxical, their scant international presence has allowed them to adopt a strategy and an organizational structure that has been ideal in the current context in which emerging economies are growing very quickly.
BBVA is a customer-centric global financial services group founded in 1857. The Group has a solid position in Spain, it is the largest financial institution in Mexico and it has leading franchises in South America and the Sunbelt Region of the United States. Its diversified business is focused on high-growth markets and it relies on technology as a key sustainable competitive advantage. Corporate responsibility is at the core of its business model. BBVA fosters financial education and inclusion, and supports scientific research and culture. It operates with the highest integrity, a long-term vision and applies the best practices. The Group is present in the main sustainability indexes.