Fraser Wallace Advertising and Ecendant Interactive Announce CityCenterDC as a New Client

Jan 30, 2013, 09:40 ET from Fraser Wallace Advertising

DULLES, Va., Jan. 30, 2013 /PRNewswire-USNewswire/ -- Fraser Wallace Advertising and Ecendant Interactive, sister agencies specializing in real estate marketing, are honored to welcome CityCenterDC to its roster of prestigious residential and commercial real estate development clients.

CityCenterDC is a 10-acre, $950 million mixed-use development being built on the former site of Washington, D.C.'s convention center by Hines and its partner, Archstone. The high-profile development is envisioned to be the unequivocal centerpiece of downtown D.C. It is the largest construction project of its kind underway anywhere in the country with 216 luxury condominiums, 458 rental apartments, a 1.5-acre public plaza/park, 295,000 square feet of restaurants and shops, a hotel and 515,000 square feet of office space planned.

Fraser Wallace Advertising and Ecendant Interactive will be leading the execution of all tactical marketing elements for Residences at CityCenter, which has recently begun presales.

"This is a team that is fully committed to delivering the most exciting living experience in the city," says Christine Malloy, Executive Vice President of Fraser Wallace Advertising. "It's a pleasure to be a part of it."

Residences at CityCenter were designed by London-based Foster and Partners to maximize air and light with floor-to-ceiling windows and private outdoor space in every condo. The Washington Post said they are, "likely to remind condo buyers more of high-rise buildings in Manhattan or Chicago than anything in D.C." The state-of-the-art sales office includes a built-in model of a two-bedroom condo, and officially opens to the public on February 28th.

Fraser Wallace Advertising/Ecendant Interactive have a 30-year history of full-service marketing and advertising focused on residential and commercial real estate development. The firm represents large Washington, D.C.-based residential and commercial real estate builders and developers, as well as some of the nation's top residential developers and homebuilders. The firms also serve clients in the food and fine living industry segments, including a national restaurant group owned by celebrity chef Mario Batali and restaurateur Joe Bastianich.

For more information about Fraser Wallace Advertising/Ecendant Interactive, please phone 703-264-6400, or visit online at or 

SOURCE Fraser Wallace Advertising