Frbiz Forecasts China's PC Monitor Market

BEIJING, Sept. 28 /PRNewswire-Asia/ -- Frbiz.com, one of China's leading B2B search platforms, forecasts China PC monitor market.

In the first half of 2010, China's monitor market shipments reached 21 million units. Compared with the same period of last year, the whole shipment volume increased 12%.

To the relatively saturated PC monitor market, 12% growth rate is a good result. In the first half year, the monitor market's increased selling power came from the PC monitor bundling market. Bind market year-on-year growth rate reached 26%, while the non-binding market growth rate was less than 4%. Secondly, in the first quarter of 2009, the market was under the influence of the economic crisis. It also makes the first half of this year's year-on-year growth much more substantial. To display such maturity in the market, it seems that technology upgrading has become the main method in market competition.

In the first half of 2010, China's display market shows the following features:

First, LED display rapidly occupies the market.

16:9 widescreen display has dominated the market. Manufacturers and channels have taken the sales point turn towards the LED monitor. In the second quarter of 2010, LED display market share had already reached 6.8%, and is still rapidly rising. As a new technology, LED display not only saves on energy costs, but also has a high contrast ratio and high quality image advantage. Such displays in the consumer market win high praise and popularization. In regards to pricing, comparing small size LED display with LCD, the price difference is small. The large size price difference is also shrinking. The positive factors should further promote LED display development.

Second, the market demand shortage has caused panel supply to exceed demand. The terminal market price will generally decline.

In the first half of 2010, China's monitor market development speed decreased. China's economic development slowed down, causing consumer confidence and enthusiasm to purchase to decline. This directly caused an oversupply of panels. The manufacturers have been facing a huge inventory plight. In this case, they have largely cut down the price, and this promotion has become an effective marketing strategy to boost sales. This situation will continue through the second half of 2010.

Third, manufacturers should actively adjust to face fierce market competition.

Facing a severe market situation, the major manufacturers are actively searching for their marketing strategy in order to win more business opportunities in the face of fierce competition.

China's display market's annual growth rate will be at around 10%, and the fourth quarter will become the key quarter in the second half. In the next few years, China's display market will see low growth rates.

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SOURCE Frbiz.com