Frbiz Reports Five Ways to Improve Advertising ROI

BEIJING, May 11 /PRNewswire-Asia/ -- Frbiz SEM experts point out that advertisers have concerns about advertising in local portal sites:

First, the accuracy problem. Vertical portals look very accurate but local portals seem not very accurate.

Second, ROI is an assessment index for marketing teams.

Advertising ROI index for advertisers is the angel, for sites it is the devil. How can local portals overcome ROI?

Frbiz's SEM expert gives some suggestions as follow:

First, construct a vertical channel, and set up a professional image. For large industry, vertical operations are a method of addressing advertisers' marketing precision concerns, but also a way to optimize flow value. Through industry classification, professional information filtering, flow becomes accurate, which is consistent with the wishes of advertisers. Meanwhile, the depth of professional operation can also provide more valuable service to users.

Second, reasonable access to use can enrich the website flow resources. Each PV may have value, and behind each IP is likely to be a real consumer. They must learn to use each channel of the site, to learn how to optimize flow value through technology upgrades.

Methods are as following:

Homepage advertising: location is significant, and flow higher, but the price is expensive. Big advertisers may like it, but small advertisers cannot afford it. Homepage information text links are the best location for embedded advertising. Another option is forum read posts pages and inside pages.

Third, work hard on the advertising design, design a variety of programs, and monitor the flow of results of different programs. We must recognize that good design for the results has enormous impact. Professional media companies monitor advertisements for the major portals website, and charge by the hour. Design several sets of different options of advertising and utilize real-time monitoring results; this has great value for ROI upgrade.

Fourth, use activities to promote the conversion rate. Local community resources portals are endless treasures. Through community interaction, online and offline activities can effectively promote ROI improvement.

Fifth, off-site promotion application. Various means of off-site promotion effectively complement traffic.

Off-site promotion means: post, e-mail marketing (http://www.frbiz.com/catalog-11000000-1/environment.html ), QQ group of marketing and events marketing.

About Frbiz.com

Frbiz.com is a promising e-commerce company and a leading vertical search engine company in China. Frbiz.com offers a variety of high quality products such as external hard disks (http://www.frbiz.com/q-external_harddisk/ ), David Yurman bracelets (http://www.frbiz.com/q-david_yurman_bracelet/ ), gas portable grills (http://www.frbiz.com/q-gas_portable_grills/ ) and many more.

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     Frbiz.com
     Tel:   +86-10-6556-9770
     Email: [email protected]

SOURCE Frbiz.com