Frbiz.com Shares Methods in Improving Internet Marketing Conversion Rates

BEIJING, May 14 /PRNewswire-Asia/ -- Frbiz.com, one of China's leading B2B search platforms, according to its experience, shares internet marketing conversion rate methods.

Frbiz reports that while most people know the purpose of carrying out online marketing, they often ignore the "conversion rate". Some sites have only a few hundred visitors a day, but can get several effective customer orders; some sites have thousands of visitors everyday, but most are invalid visitors and are not buyers. Promotion expenses only go up.

Six methods to improve conversion rate:

First: user-centered design of website architecture and visual navigation.

Corporate websites in particular often still go by the design plan of "company introduction, products exhibition, online orders, contact us, etc.". Being user-centered is not about slogans, but about thinking from the user's perspective by displaying important content and attracting users though their understanding of product or service features.

Second: provide a wealth of product and service description information.

Most websites do not pay enough attention to product and service description information, which makes users lose interest. A survey shows that online retailers improve customer conversion rate with various measures. Providing rich product description is obviously beneficial in improving the customer conversion rate of online stores. The same is true for corporate websites: the more detailed the features of product description and the more clear the product picture, the higher the user's interest will be.

Third: secure network platform and services demonstrate qualification.

Site registration information, operation qualifications, full contact information, the authority's network security authentication marks or other information can enhance the level of user acceptance. If the user feels secure, it will generate business contacts, online purchasing and other such behavior.

Fourth: simplify the conversion process as soon as possible.

A user's conversion process is reflected in the browsing process, buying process, registration process, interactive process and so on. A website must not test a user's patience, but should try to make a user feel good to carry out every step of the operation, and quickly get the results he or she wants.

Fifth: effective use of online customer service tools.

Online customer service tools are a two-way communication tool. Users can take the initiative to communicate with customer care; customer care can also provide insight into user behaviour and help solve website problems.

Data shows that if visitors cannot get information in a timely fashion, more than 98.5% of potential users will be lost. Thus, online customer service tools are the effective way to increase conversion rate of online marketing.

Sixth: paying attention to Email marketing applications.

Email marketing does not mean sending spam advertising. Email marketing helps track existing customers and seek for potentials.

About Frbiz.com

Frbiz.com is a promising e-commerce company and a leading vertical search engine company in China. Frbiz.com offers a variety of high quality products such as multitrack recorders (http://www.frbiz.com/q-multitrack_recorder/ ), oil-filled radiator heaters (http://www.frbiz.com/q-oil_filled_radiator_heater/ ), symbol barcode scanners (http://www.frbiz.com/q-symbol_barcode_scanner/ ) and many more.

    For more information, please contact:

     Frbiz.com
     Tel:   +86-10-6556-9770
     Email: [email protected]

SOURCE Frbiz.com