FRAMINGHAM, Mass., May 16, 2016 /PRNewswire/ -- Cumberland Farms, a leading convenience, gasoline, and coffee retailer, is partnering up with f'real foods, the San Francisco Bay Area based innovator of milkshakes and smoothies, to help make wishes come true for kids through Make-A-Wish®.
On May 20th, Cumberland Farms and f'real are sponsoring a $0.99 f'real day where Cumberland Farms customers can purchase a delicious f'real milkshake, including the Farmhouse Blend coffee shake, or smoothie for only $0.99. For every f'real purchased, Cumberland Farms will donate $0.25 to Make-A-Wish all day long.
"We couldn't think of a better way to celebrate this year's 99-cent f'real Day than to give back to an organization like Make-A-Wish," said Ari Haseotes, CEO of Cumberland Farms. "We've built our brand on supporting charitable organizations and giving back to local communities, and we are happy to help f'real support Make-A-Wish with this promotion. We hope our customers will stop by their local Cumberland Farms for a delicious, discounted milkshake that will also help to make a child's wish come true."
Make-A-Wish grants more than 14,000 wishes every year and is committed to ensuring that every eligible child's wish is granted. Their success is made possible by donations from individuals and organizations all over the world.
Dinsh Guzdar, f'real foods president stated, "f'real is a dedicated partner of Make-A-Wish and we are excited to help build awareness for the cause during the $0.99 f'real day at Cumberland Farms." f'real is also pleased to be offering a Limited Time Only milkshake Make-A-Wish flavor, Raffi's Frosted Cupcake, in December – a flavor created by a Make-A-Wish child during a Flavor Creation Day at f'real's headquarters.
In the true spirit of partnership, Haseotes and Guzdar will both help blend milkshakes at the Cumberland Farms at 365 Turnpike Road in Southborough, Mass., on May 19th from 10:30am to 11:30am to kick-off the special day.
For more information or to find a Cumberland Farms store location near you, please visit https://www.cumberlandfarms.com/stores or follow Cumberland Farms on Twitter or Instagram @CumberlandFarms. For more information on f'real, please visit http://www.Freal.com, or follow f'real on Twitter @TheRealFreal. For more information on Make-A-Wish, please visit wish.org.
About f'real foods
f'real foods is on a mission to make real milkshakes "real easy." In under a minute, f'real foods' patented in-store blending systems blend delicious and authentic milkshakes, smoothies and frozen coffee all made with real ingredients.
Established in 1998, f'real foods designs, sells and markets their blended frozen beverages in more than 16,000 locations across the U.S. and Canada including convenience stores, military bases and colleges and universities. Providing a delicious and convenient experience for customers and consumers, f'real foods is the #1 frozen novelty offering in convenience stores and continues to provide innovation in the category. f'real foods is a wholly-owned subsidiary of Rich Products Corporation based in Emeryville, CA. For more information, visit freal.com.
About Cumberland Farms
Cumberland Farms makes life easier for busy people every day. What started in 1939 with a cow and a dream has grown into a network of convenience stores across 8 states. Three generations later, Cumberland Farms is still family owned and operated, and continues to reflect the values it was built upon: envisioning a better way to serve customers by providing the best possible products at the best possible prices. Whether you're buying a cold Chill Zone drink, a hot or iced cup of Farmhouse Blend Coffee, or filling the gas tank, convenience and customer service are key. Cumberland Farms also has a long heritage of giving back to the communities where it operates, from feeding the hungry to supporting local sports teams and fundraising. For more information, please visit us at http://www.cumberlandfarms.com or follow us on Twitter at http://www.twitter.com/cumberlandfarms.
Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered in Phoenix, Make-A-Wish is one of the world's leading children's charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 28,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 35 minutes. It has granted more than 270,000 wishes since its inception in 1980; more than 14,800 in 2015 alone. Visit Make-A-Wish at www.wish.org to learn more.
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SOURCE Cumberland Farms