Freckle and Quan Media Group Partner to Provide Leading Outdoor Advertising Offline Attribution Solution
Quan Media to offer agnostic measurement and incremental lift to outdoor advertising campaigns
TORONTO, Sept. 25, 2019 /PRNewswire/ -- Freckle Ltd. (TSXV: FRKL), a leader in privacy-compliant data and offline media measurement, today announced its integration with Quan Media Group, adding the world's best offline media measurement platform to Quan's cutting-edge out-of-home (OOH) advertising offerings. Together, the two companies are creating a path for brands to track detailed advertising attribution of outdoor campaigns, as brands increasingly seek out innovative marketing measurement solutions.
"Attribution and incremental lift are two of the key components we have built the foundation of Quan around, which is why we are partnering with a leading media measurement solution like Freckle," said Brian Rappaport, Chief Executive Officer, Quan Media Group. "We constantly strive to think outside the box with our advertising and technology, and we wanted that same approach to carry over to our choice in partnerships for offline measurement for our customers. For us it's about creativity, not complacency -- and our clients' ability to attribute lift as a result of their OOH campaigns."
Freckle is a global data company that specializes in determining the effectiveness of a brand's media spend to drive a consumer to a desired location -- known as offline attribution. With Freckle, Quan will now be able to determine the impact that outdoor advertising has had in driving in-store visits for its clients. Quan can use this information to create pre- and post-campaign analysis to provide its customers with exactly the kind of data they need to measure advertising ROI. Because Freckle does not sell media, Fortune 500 brands trust the independent offline attribution analysis to evaluate media across all channels.
"Our goal is to make data and measurement easy for brands and marketers," said Neil Sweeney, Chief Executive Officer, Freckle. "And everyone expects more insights these days when it comes to advertising effectiveness and consumer visitation. We're proud to be able to provide a one-stop solution to our partners, and recognition from advertising vanguards like Quan is tremendous validation."
About Quan
Quan Media Group was founded with the goal of delivering a personalized approach to buying & planning Out of Home Media with an emphasis on strategy and attribution. Their mission is to function as an extension of the clients & agencies they work with. With full experience working across all categories in the OOH space, Quan specializes in working with brands in the DTC, Tech & Startup space looking to test, launch, or scale their OOH approach. Quan truly believes in creativity vs. complacency and that success in OOH isn't defined by how much money you spend on a given campaign, rather by the approach and true understanding of who you're trying to reach.
Quan Media Group launched in August of 2019 under the guidance of Brian Rappaport, CEO, who has 12+ years experience in the media agency world working across multiple channels. Most recently, while working as Group Director at RapportWW (IPG), Brian built strong relationships with brands including Casper, Daily Harvest, Ro, Luminary, and FreshDirect helping guide their OOH strategy & buying.
About Freckle
Freckle, the global leader in offline attribution and data privacy, helps leading brands and platforms measure the effectiveness of their advertising by independently matching media spend to in-store visitation while remaining media agnostic. Freckle's technology is used by Fortune 500 brands like McDonald's, Lexus, Walmart, Verizon and AT&T, and is a core component of the top demand-side platforms (DSPs) and data management platforms (DMPs) used around the world.
In addition to its core business, Freckle developed a mobile application called "Killi" that allows consumers to take back control of their digital identity from those who have been using it without their consent. With Killi, consumers can opt-in and select specific pieces of personal information that they would like to share with brands in exchange for compensation. Freckle's multi-channel offline attribution platform is now powered by the People of Killi, making it the most compliant, highest fidelity data source in the industry.
For more information, please visit freckleiot.com
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Certain statements in this press release are forward-looking statements and are prospective in nature. Forward-looking statements are not based on historical facts, but rather on current expectations and projections about future events, and are therefore subject to risks and uncertainties which could cause actual results to differ materially from the future results expressed or implied by the forward-looking statements, including: the receipt of all necessary regulatory approvals, capital expenditures and other costs, and financing and additional capital requirements. These statements generally can be identified by the use of forward-looking words such as "may", "should", "will", "could", "intend", "estimate", "plan", "anticipate", "expect", "believe'' or "continue", or the negative thereof or similar variations. Forward-looking statements in this news release include statements regarding the success of the partnership between Influential and Killi. Although management of the Corporation has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking statements or forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and forward-looking information. The Corporation assumed no obligation to update any forward-looking statements or forward-looking information that are incorporated by reference herein, except as required by applicable securities laws.
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SOURCE Freckle Ltd.
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