Fred Segal Launches elvislaskin Apparel Line by Celebrity Stylist Melissa Laskin

WEST HOLLYWOOD, Calif., April 27, 2011 /PRNewswire/ -- Today, the elvislaskin apparel line collection by celebrity stylist and designer Melissa Laskin launches at the trendy Fred Segal store located at 8118 Melrose Avenue in Los Angeles, California.

Fred Segal Melrose will sell the most popular hand-crushed v-neck tees from the elvislaskin collection. From textual pieces to asymmetrical cuts to crushed sequin dresses, Laskin's entire line features artistic designs, which are unique abstract paintings printed directly on the apparel. The entire collection can be viewed by visiting www.elvislaskin.com.

"After 15 years of shopping at Fred Segal for my clients and me, it's very exciting to see my original pieces on display for sale at the famed store," states Melissa Laskin.

Deemed by many as "wearable art," the elvislaskin collection has been featured on "The Hills," "Melrose Place" and is currently featured on the CBS series "NCIS." The line has also been worn by celebrities such as Mya, Paris Hilton, Courtney Cox, Nicole Kidman, Deborah Gibson, Amber Rose, Kristin Cavallari, Bai Ling, Daisy de la Hoya, Robin Wright, Caridee English, Taylor Armstrong of "The Real Housewives of Beverly Hills" and Martine Bury the Editor-in-Chief of 944 Magazine.

Launched in November 2010, the elvislaskin Collection is also available in the Los Angeles area at Bleu, Boca and Harari. Around the country, the line is featured in upscale specialty boutiques.  Melissa Laskin's original abstract paintings can be viewed in the April 2011 issue of 944 Magazine.

ABOUT elvislaskin:

After many years as a top celebrity stylist, Melissa Laskin has transformed herself into a contemporary artist and luxury fashion designer. Her experience, working with clients such as Brad Pitt, Leo DiCaprio, Cate Blanchette, Keith Urban, Will Smith, Kate Winslet, Annie Lennox and many more, has helped fuel and inspire her new clothing line – elvislaskin. elvislaskin, named for her dear cat, was born to combine Laskin's unique art with her keen sense of Hollywood style and fun. With a current focus on women's clothing, elvislaskin maintains originality as the designs are unique abstract paintings printed directly on the apparel. Laskin's original paintings were featured in the April 2011 issue of 944 Magazine. For more information please visit www.elvislaskin.com

Media Contacts:

Jim Strzalkowski of Media Giants, [email protected], (310) 652-2283; or Heath Hamaguchi of Media Giants, [email protected], (213) 926-1183. http://www.mediagiantsusa.com

SOURCE elvislaskin apparel